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In Sports
Locker room confidential: Female reporters tackle big-league stereotypes
Newspaper reporter Lori Nickel interviews Aaron Kampman.
By Bob Brainerd
Special to OnMilwaukee.com

E-mail author | Author bio
More articles by Bob Brainerd

Published Oct. 12, 2006 at 5:41 a.m.
Tags: jen lada, lori nickel, jesse garcia, bobbi roquemore, kyndra de st. aubin

Sixteen years ago, three members of the New England Patriots actually did the sports world a favor.

Not that sexual harassment is a favor by any means, but the alleged actions of Zeke Mowatt, Michael Timpson and Robert Perryman thrust then Boston Herald beat writer Lisa Olson into the national spotlight. The locker room incident sparked discussion, created a stir, and forced male athletes and coaches to rethink their attitudes about the wave of female reporters trickling in to cover games and practices.

It was a milestone, at the expense of Olson, who was offered and accepted a job reporting sports in Sydney, Australia, by her employer -- to get away from the commotion. Now, she is back in the United States, tackling the Big Apple and the zoo that goes with it as a columnist for the New York Daily News. But, the trigger of this dustup was a resurgence and recognition that women sportswriters and broadcasters are here to stay.

Currently, Milwaukee has six women to front the face of sports. All of them are aware of the trail blazed by Olson and others, but they have all carved out their own niche to become a singular personality with a unique view of the games people play.

Introductions are in order:

Jessie Garcia is a veteran television sportscaster, who has worked at WTMJ since 1994. She began her on-air career in her hometown of Madison back in 1992, after receiving a broadcast journalism degree from Boston University. Garcia is married to Paul, a videographer at Channel 4, and they have two sons: Jake (7) and Charlie (3).

Jen Lada hails from Spring Grove, Ill., but graduated with a broadcast electronics degree from Marquette University. Lada worked at WREX-TV in Rockford before joining the sports department at WITI in January. She is a newlywed, married to husband Sean this past summer. They don't have kids, but try to keep up with two high-energy dogs, Niner and Wrigley.

Lori Nickel is a Milwaukee native who has been with the Milwaukee Journal Sentinel sports staff since 1997. She received her journalism and sociology degrees from Indiana University, where she began working on the college newspaper in 1989. Nickel is married to Matt, and they have two sons: Evan (5) and Sean (2).

Bobbi Roquemore is a Cleveland native who got her journalism degree from Marquette. She began her career in 1999 as a reporter and copy editor at the Milwaukee Journal Sentinel, but left the newspaper after three years to work for Ebony Magazine. Roquemore returned to the daily newspaper as a full-time reporter in 2002. She had the Preps Plus beat for three years, and became the UW-Milwaukee men's basketball beat writer last season.

Kyndra de St. Aubin grew up in Stillwater, Minn., and stuck close to home to receive her broadcast journalism degree from the University of Minnesota, where she played on the women's soccer team. She's been in the business three years -- all of them at Milwaukee's ESPN Radio 1510 Days / 1290 Nights, for whom she covers the Brewers, Bucks and every team in between. de St. Aubin is married to Bobby.

Stephanie Sutton has been a sports anchor and reporter at WISN (Channel 12) for the past 3 ½ years, but she's been on the air in other markets for 10 years. Sutton went to Brookfield Central High School and the University of Wisconsin, where she earned her degree in communications. She is married to Brian and they have a daughter Kate (16 months).

In talking to these journalists, it made sense to get the locker room question out of the way early. The general public seems fascinated with the barely-toweled and sometimes naked obstacle course these six women have to weave through to gather post-game comments.

"People have to remember it's not like the Playboy Mansion for guys in there," said Lada. "The men aren't frolicking around naked for others' amusement. They move from the showers to their locker and begin getting dressed. Some more quickly than others, but it is never blatant full-out nudity on parade. Plus, we are in there to do our jobs and move along. So, there isn't really time for gawking."

So sorry, general public. After awhile, it's pretty ho-hum. But some will never forget the first time.

"It was traumatic. I am never comfortable, but I must say the Packers are a dream team to cover in this regard," said Nickel. "They usually wear towels and aren't idiots to women just doing their jobs. I remember Reggie White not feeling women belonged in there, but I think the guys all know I just want a few quotes, and I'll be out of their way."

"I honestly don't remember the very first time I went into a locker room, so it must not have made that much of an impression," said Garcia. "I get asked this question all the time though and my answer is always the same. If you act like a professional and do your job, then the locker room is no big deal."

Bobbi Roquemore said she thinks the athletes have been cooperative ... but getting in to talk to them seems to be a major hurdle.

"I'm more bothered by the fact that I'm usually the only female there, so security personnel and other staff always ask for my credentials on the way in, on the way out. 'Can I help you?' 'Are you looking for something?'" said Roquemore. "Once they get to know you, of course, that initial shock goes away, but for visiting teams and their people, it's always an issue. It's not the athletes, it's their handlers. Trust me, as a reporter, I just want to get my info and get out, no time for mingling!"

So the shower baptism has come and gone for all six women. But why get into this media mix in the first place? Hesitation? Not this group. By the time Olson and others set the standard, this set of six was ready to make a charge without ever turning to look over their shoulders.

"No hesitation on my part," said de St. Aubin. "I always grew up competing with boys and being pretty good friends with guys, so I had no hesitation getting into this field."

For Bobbi Roquemore, getting in was the easy part. Staying in has been a challenge at times.

"If someone had told me that I'd be one of only 20 black females out of 2,200 sports reporters in the U.S., maybe I would have considered other options," said Roquemore. "I had no idea how much of a rarity and on some levels, a trailblazer, I would be by doing this job, the stereotypes you have to overcome and the potshots people take at you simply because they think they can and are insecure within themselves. But through your work, people, at least the general public, eventually get over who's writing the story and move on to other issues, like 'Why did you write that?'"

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jamesbraderick I have, what I belive to be a fundamental question on this matter. I read quite ...
MiniBoi So, female reporters that are married don't like to see naked men anymore, and ...
swisswatch Good article by Sports Illustrated newswoman Kelli Anderson on decency in sports ...
MiniBoi Players had complained about Lisa Olson stating she always stood somewhere that ...
MiniBoi Interesting discussion forum on this issue here: http://tinyurl.com/y4ycgz


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