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In Politics
Milwaukee Talks: The city's "tree guy," Preston Cole
"The best urban forestry program in the world is here in Milwaukee. Who wouldn't want to manage that?"  
By Andy Tarnoff RSS Feed
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More articles by Andy Tarnoff

Published April 24, 2008 at 5:29 a.m.
Tags: preston cole, environment, recycling, emerald ash borer, trees, forestry


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If things look a little greener around here this April, there's a good reason. Our editorial staff is busy expanding the ideals of Earth Day into a month-long celebration of energy conservation, alternative transportation, recycling tips and about a million ways you can be a better friend to the planet. Welcome to Green Month, Milwaukee.

Milwaukee's Environmental Services Superintendent Preston Cole wears a lot of hats, but civic and sausage leader Deb Usinger just calls him "Tree Guy."

And while the former city forester does worry a lot about trees, his job is much bigger. About five years ago, the city merged its forestry and sanitation divisions, and Cole now oversees all of 650 employees.

Cole, 46, is the son of sharecroppers, and has spent his whole life close to environmental issues. Now, he merges his knowledge of farming and science with the tricky dance that is city government. The end result is a Milwaukee that is truly beginning to embrace green living.

We caught up with Cole at his Downtown office in this latest Milwaukee Talks.

OMC: Your job encompasses responsibilities on both the forestry and sanitation sides. Tell me about them.

Cole: I am responsible for approximately 650 employees. What we do on the environmental services side is manage the city's natural resources base. The urban forestry programs, the boulevard program, as well as our recycling programs, street sweeping -- which affects water quality -- garbage collection, snow and ice control. It all falls under me, and we have the state's two largest self-help centers where people bring their recyclables and household hazardous wastes.

OMC: How did you get into this field?

PC: As a forester, I went to the University of Missouri. As a "Future Farmer of America," I was thinking I was going to be an agronomist or scientist. It just wasn't cool, though. I remember sitting in a soil science class, and we were talking about a cross between wheat and rye. I looked around the room and I saw the guys with the spit cups. I was raised around these folks and they were all my friends, of course, but I thought I wanted to do something different.

When I was in Michigan, I ran the (school's) ecology club. I went to the School of Natural Resources and graduated with my degree in Forest Science. My parents taught me this love of the land; they were sharecroppers. You never take too much. I'm the youngest of nine, so I was the one hoeing the garden, mowing the grass, trimming the trees.

OMC: Would you say you balance the science side with the administrative, bureaucratic side of government?

PC: There is an extreme amount of bureaucracy. I work for the commissioner of Public Works, who works for the mayor. He gives me a lot of latitude, but we also have a Common Council of 15 duly elected individuals who all have a lot of different ideas about how things should happen. I go before them with our budget, they let us know if they can do better, and what we cannot do any longer. But we get a lot of value from our service to the citizens of Milwaukee.

OMC: Are you a political appointee?

PC: Yes.

OMC: Do you have further political aspirations?

PC: It's not my plan to run for political office, but I'm in a political job. I'm in several political jobs, actually, but my background allows me to add value to the Milwaukee Metropolitan Sewerage District. I'm newly appointed to the Wisconsin DNR board by the governor. So I get an opportunity to weigh in on a lot of different things.

OMC: You're also on the mayor's Green Team and the National Arbor Day group. It all sounds like a lot of responsibility.

PC: It's probably more than I should be taking on, but I have a good life. I'm glad to serve. I get that from my mom. She's a community activist. I try to not only shape policy direction around the importance of green, but also the importance of green jobs, specifically to the African-American community. I try to raise the conversation of natural resource management.

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Shary Great interview, Preston!
fatcat Mr. Cole - always a class act, keep up the good work, Milwaukee is proud to ...