Posted by: BombShelter (report)
April 7, 2008, 1:02 p.m.
Right on Brew City! Did you also know on on the anniversary of beer being once again legal there is big news from Schlitz! SCHLITZ ORIGINAL FORMULA MAKES A COMEBACK! Chicago's First Schlitz Distributor Recreates Horse-Drawn Wagon Deliveries of First Cases to Old Schlitz Tied-Houses on 75th Anniversary of Legal Beer in America.
Chicago, April 7, 2008 - Schlitz, long known as "The beer that made Milwaukee famous" and once the best-selling beer in the United States, makes a comeback today on the 75th anniversary of its return to Chicago following Prohibition. Pabst Brewing Company in Woodridge, Ill., which now produces the iconic brand, is re-launching Schlitz "Classic 1960s Formula" based on the original recipe and packaged in traditional "Brown Glass" - a packaging innovation that Schlitz introduced in 1912 to prevent light from spoiling beer before it can be served. Chicago is third in a phased re-launch of Schlitz that included Florida and Minnesota markets late last year. The initial roll-out of six- and twelve-pack varieties, priced comparable to other premium domestic brands, will be to select Schlitz accounts with a citywide expansion slated for 2009.
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The Schlitz thing is really cool! Also, I just found these guys o ...
Right on Brew City! Did you also know on on the anniversary of be ...
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