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Talkback: Sunday Sound-off: Your thoughts on the light, craft beers from Miller?

Posted by: yinger73 (report)

April 28, 2008, 2:41 p.m.
I've had the blonde and the wheat and quite frankly they tasted like the same beer to me.

I'm confused by Miller's goal here. Most discriminating beer drinkers who are looking for a good blonde/wheat/amber aren't going to buy a Miller Lite version. Those beer snobs tend to have a disdain for the large brewers, converting them to a Lite Blonde will be difficult at best. So that leaves current Lite drinkers as a target consumer right? Well, there you're only cannibalizing sales of the flagship product. Or worse, you get a Lite drinker to enjoy drinking amber beers and that drinker leaves Miller completely for a better tasting amber beer.

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April 28, 2008, 2:41 p.m. - Posted by yinger73
I've had the blonde and the wheat and quite frankly they tasted li ...

April 28, 2008, 10:38 a.m. - Posted by Riverwest18
I love all beer but to watch ones weight lite beer is a must. It ...

April 27, 2008, 9:04 p.m. - Posted by steinbme
I had them in Minneapolis last weekend and the Amber is so-so, but ...

April 27, 2008, 8:41 a.m. - Posted by HarleyRider
All the marketing without the taste. Real beer lovers will still b ...

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