Milwaukee Buzz - March 8, 2007 Milwaukee's viral marketing scheme works
The concept was noble, if not simple. The folks on the "Guerilla Marketing Team" of the Milwaukee 7 initiative recently invited six college journalists from campus newspapers in other parts of the state to come to Milwaukee, where they would be wined (if they were old enough) and dined and shown some of the highlights of life in Wisconsin's biggest city. Tags: milwaukee seven, amhaus, spirit of milwaukee, Milwaukee, buzz, growth