Results tagged with 'branding'
Published July 29, 2013
How do you feel when a Milwaukee business changes its name? For me, in short, it depends. There are times when it makes sense. Take Alterra, for example. It wasn't about selling out to "the man." It was the opposite; by taking back ownership from Mars, the coffee company had to change its name since it no longer owned "Alterra."
Published June 29, 2013
In the digital era, corporate brands can rise or fall in a heartbeat. However, one branding maxim seems to be holding true: Corporate brands start internally, and the ways employees are treated often have consequences in shaping that brand externally.
Published March 7, 2013
If our city fits us like our favorite pair of jeans how long before too many holes and tattered and frayed edges lead to problems or stuff hanging out where it shouldn't be?
Published May 13, 2011
As we traveled, I looked forward through our pack and thought about the Harley-Davidson brand. Obviously, I'm staring at seven Harleys with riders wearing Harley gear. It was a constant brand message.
Published May 11, 2011
As culture hounds, we're fascinated by corporate America - or at least what goods they have tossed out to the masses. Mega products like the iPhone, the Mini Cooper or the Black Eyed Peas have such power, they blur the lines between individuality and conformity. Do you own an iPhone because you did the research and found it met your needs, or because it was the hottest accessory going?
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