Marketplace - Nov. 7, 2009
Strong brands and brilliant bastards
Why do certain companies seem like it's "fun" to work for them? The answer lies in the branding.
Tags: branding, marketing, corporate communications

Marketplace - April 19, 2008
Know your local crackhead
I’m a landlord. And, currently, a friend and I are also fixing up a home to “flip.” Most people -- including myself -- would consider this home to be in a pretty sketchy neighborhood. I can’t say where exactly, but my wife won’t let me work there alone.
Tags: branding, theft, copper, landlord

Marketplace - Aug. 6, 2007
How to have sex with a hippo
When it comes to promoting your wares (or hot hippo action), honesty is the best policy. Define yourself in terms meaningful to your audience, but be mindful of who you are as a brand.
Tags: ad agency, branding, stodola

Milwaukee Buzz - May 8, 2007
I smell something big
I had the pleasure recently of attending a function at a nearby country club. In fine style, we wished well a veteran ad-man on the doorstep of his retirement. While standing at the bar, ordering a beverage, an associate approached me -- smiling from ear-to-ear. I inquired as to the source of his folly, and he stated: “I just shaved.”
Tags: clubman, cologne, aftershave, branding