Marketplace - June 18, 2009
Milwaukee making Schlitz famous again
Once the world's best-selling beer, Schlitz suffered a mighty fall in the 1970s and was relegated to cheap-beer status; appropriate more for frat boys and derelicts than the weddings and celebrations that defined its glory days status. Pabst, which now owns the Schlitz label, took a big risk in reintroducing the old, 1960s formula, but a year after its launch, the risk has paid off and Schlitz is no longer a laughing stock or the source of hard feelings in Milwaukee.
Tags: schlitz, uihlein family, pabst brewing company, beer that made milwaukee famous, Milwaukee brewery
Bars & Clubs - March 23, 2009
10 cheap but tasty Wisconsin beers
In these tough economic times, people are cutting back left and right, looking for areas to scrimp and save. Fortunately, our own state produces a number of good, value-driven beers. And even if the "champagne of beers" is no Dom Perignon, it'll get the job done at a tasty price.
Tags: cheap beer, schlitz, blatz, huber, high life
Bars & Clubs - Jan. 14, 2009
Wisconsin beer drinkers: a new Old Style is coming
Old Style, the legendary Midwestern beer, will return to its roots next month with a complete overhaul featuring a return to the time-honored German brewing tradition of authentic Kraeusening.
Tags: Old Style, Kraeusening, La Crosse, God's Country, Wrigley, Pabst, Schlitz, Stroh's, 30-pack
Bars & Clubs - Feb. 1, 2008
Local beer aficionado builds The Bomb Shelter
The Bomb Shelter is a beer-centric bar that pays tribute to the classic corner varieties that flourished during a time when locally-brewed beer seeped from the city's pores.
Tags: the bomb shelter, greg landig, the monkey bar, pabst, schlitz, blatz, old style, beer, vintage, polka, city brewery, city lager, buffalo water brewery, bison blonde, cream city brick, walker's point
Milwaukee Buzz - Feb. 29, 2004
Not (quite) gone and not forgotten
Schiltz, Blatz and Pabst are making something of a comeback. Here are some more Milwaukee icons of the past that still survive not only in our minds but in some of our Brew City neighborhoods.
Tags: Pabst, Schlitz, Boy Blue, Fruit Ranch, Gorman, Brewers, Warriors, MECCA, Marquette, Ambrosia Chocolate, ADM, Blatz, Schledorn