Marketplace - Nov. 7, 2009
Strong brands and brilliant bastards
Why do certain companies seem like it's "fun" to work for them? The answer lies in the branding.
Tags: branding, marketing, corporate communications

Milwaukee Buzz - Feb. 11, 2008
Milwaukee, a complete lack of pretense
The Chicago Sun Times says this about out town, "one of my favorite things about Milwaukee is its complete lack of pretense."
Tags: pretense, Sun Times, Dave Hoekstra, Yi, Jianlian, Mader's, bronze Fonz, slogans, marketing

Marketplace - Jan. 19, 2008
Sometimes you gotta say, “Ah, bucket”
This intensely personal, customized marketplace already exists. Behavioral Targeting is the latest online marketing juggernaut, and the scenario above is just one feature it employs.
Tags: buckets, ipod, marketing, advertising, Behavioral Targeting

Marketplace - Sept. 15, 2007
Laura Richard: Consulting with consciousness
Meet Laura Richard, one of the driving forces behind the East Side Open Market, the Milwaukee Mass Portrait and more.
Tags: Laura Richard Consulting, Mass portrait, Hank Aaron State Trail, east Side Open Market, Temple University, marketing, public relations, Riverwest, teaching, environmentally conscious, liberal

Milwaukee Buzz - Jan. 19, 2005
Milwaukee's new mark forgoes frivolous phrase
Marketing a city is a must these days. Given that, how would you prefer to see Milwaukee hyped to the rest of the world? With a sleek, understated, classy mark that highlights one of the city's architectural treasures or with a pithy slogan?
Tags: Milwaukee, MAM, Calatrava, marketing, Spirit of Milwaukee, Amhaus

Marketplace - March 13, 2004
Starbucks test markets hot chocolate drink in Brew City
Milwaukee has a history of chocolate, from Ambrosia to Great Northern Chocolate, so it's not a surprise that Starbucks choose Wisconsin as one of three states to test market a new hot drinking chocolate beverage called Chocofino.
Tags: chocofino, Starbucks, cocoa, chocolate, cafe, coffee, test, marketing