Living - Sept. 10, 2009
Where temptation is just a mouse-click away
The commercial grabs attention. A guy wakes up from a night of drinking, he's in bed with a large and unattractive woman, and he slips out of bed, grabs his stuff and sneaks down the stairs -- clearly trying to forget this ever happened. He's almost out the door when he gets a disappointed look on his face and the camera cuts to a wedding photo of him and the gal upstairs. Welcome to AshleyMadison.com.
Tags: ashley madison, noel biderman, adultery, sarah foster

Living - March 10, 2009
A Web site that helps scratch the 'seven-year itch'
AshleyMadison.com describes itself as "an online dating service for people who are married or attached." The site's president, Noel Biderman, has been dubbed "The King of Infidelity" and drawn heat from religious groups. His business is booming and Biderman told OnMilwaukee.com that he is not trying to break up marriages, but to serve a market that already existed. For proof, he points to nearly 4 million users.
Tags: ashleymadison.com, noel biderman, avid life media, adultery, marriage