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Milwaukee's Daily Magazine Thursday, Dec. 10, 2009
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Results tagged with: Milwaukee brewery

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Articles:
Marketplace - June 18, 2009
Milwaukee making Schlitz famous again
Once the world's best-selling beer, Schlitz suffered a mighty fall in the 1970s and was relegated to cheap-beer status; appropriate more for frat boys and derelicts than the weddings and celebrations that defined its glory days status. Pabst, which now owns the Schlitz label, took a big risk in reintroducing the old, 1960s formula, but a year after its launch, the risk has paid off and Schlitz is no longer a laughing stock or the source of hard feelings in Milwaukee.
Tags: schlitz, uihlein family, pabst brewing company, beer that made milwaukee famous, Milwaukee brewery




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