My Milwaukee radio Mount Rushmore
Walking amid the throngs a few weeks back at Summerfest, I bumped into a Milwaukee radio legend. That encounter made me smile, brought back a flood of memories, and is the cause for the following avalanche of name-dropping you are about to endure.
The legend is Bob Reitman. And while our paths have crossed many times over the years, in my slight Leinenkugel-lubricated good mood, while we were catching up, I couldn't help but remember how helpful Bob was to me in my early days. I didn't want to get too nostalgic and although Reitman is a guy that doesn't shy away from speaking of things generally relegated to "I'm a guy and I can easily bury that," I also didn't want to get too sappy. But he gave me the best example of pay it forward I ever got in the radio industry.
I was attending UW-Whitewater and working at the college radio station. A few of us radio geeks came to Milwaukee for a concert one evening. We mis-timed the drive and found ourselves looking to kill an hour in a restaurant on Wisconsin Avenue. By coincidence, it was the same place Reitman was eating before his evening shift at the old WQFM.
At the time I considered him a celebrity and myself a part of the unwashed masses. Since our group did include one fairly attractive female, a conversation ensued with Bob (she was the only one capable of starting it) and he couldn't have been nicer. In fact, more than nice. He offered to share with me some cassette bootlegs of Springsteen ("Oh yeah I've kinda heard of him") and Dylan ("Oh yeah, big surprise"). The tapes showed up in the mail at my dorm a week or two later and I had the chance to strike up an acquaintance that would last for decades of a true role model.
As I talked to Bob at Summerfest, I kept thinking of how he didn't have to be so nice all those years ago ... and the fact that he did is the reason over the last 25 years I have always at least tried to return that favor to listeners, students and radio rookies that h…
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