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Milwaukee's Daily Magazine for Thursday, Oct. 30, 2014

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Mark Pasch's father had something to say to Milwaukee.
Mark Pasch's father had something to say to Milwaukee.

An inspirational New Year's message from Milwaukee's retail past

In the pile of morning emails, one stood out today.

Mark Pasch, owner of Mark Pasch Ltd. in Bayside, shared a New Year's message from his father, who owned Polacheck's, a men's store at 227 E. Wisconsin Ave.

Polacheck's was founded in 1887 and Mark's father and grandfather bought it in 1959. It closed about 17 years ago.

Every New Year's Day, Pasch's father shared the following message with his customers. I'm sharing it now too.

TOMORROW (and as many tomorrows as you can)

Mend a quarrel. Seek out a forgotten friend. Dismiss suspicion and replace it with trust. Write a love letter. Share some treasure. Give a soft answer. Encourage youth. Manifest your loyalty in word or deed. Keep a promise. Find the time. Forgo a grudge. Forgive an enemy. Listen. Apologize if you were wrong. Try to understand. Flout envy. Examine your demands on other. Think first of someone else. Appreciate. Be kind. Be gentle. Laugh a little. Laugh a little more. Deserve confidence. Take up arms against malice. Decry complacency. Express your gratitude. Go to your house of worship. Welcome a stranger. Gladden the heart of a child. Take pleasure in the beauty of the world. Speak your love. Speak it again. Speak it still once again.

Happy New Year, Milwaukee.

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