Last night at the City of Milwaukee's 163rd birthday party at Discovery World, Milwaukee resident Roy Henning won the Milwaukee Press Club's contest to name commemorative bottles of Milwaukee water.
His name, Brew City Blue, came with the throwback slogan of "the water that made the beer that made Milwaukee famous." "His" water was bottled and distributed to the hundreds of guests at last night's party.
Henning was recognized for his efforts last night, and this morning took a few moments to talk to us about his winning water.
OnMilwaukee.com: How did you find out about the contest?
Roy Henning: I heard about the contest during my daily reading of OnMilwaukee.com.
OMC: Where did the idea for the name and slogan come from? And, you didn't design the bottle, right? Just the concept?
RH: To be perfectly honest, I came up with both the name and the slogan in about two minutes while I was working ... don't tell my boss.
I always use "Brew City" as a login name and "Blue" ... well I guess that just makes sense. The slogan kind of just popped into my head and after I submitted it, I realized I sort of ripped off Schlitz.
I actually spoke with the person in charge of the contest last night and she said they had to send a letter to Schlitz to authorize the partial use of their slogan. I didn't design the bottle or the artwork, just the concept.
OMC: Was that your first Milwaukee birthday party? What did you think about it?
RH: This was my first Milwaukee birthday party and I was very impressed with everything. Our city really seems to be moving in the right direction. Bartolotta's had amazing food and Jim McCabe did a great job providing Milwaukee brewed beer from the Milwaukee Brewing Company and The Ale House.
I was also very impressed with Discovery World. I had never been inside before and would recommend to everyone to check it out. The view from the third floor hall (Pilot House) where the party was held was absolutely amazing; downtown to the north, the Summerfest grounds and the Hoan Bridge to the south and Lake Michigan to the east.
OMC: What did you win?
RH: I won $100 gift card from the Bartolotta Restaurant Group and all the City of Milwaukee water I can drink!
OMC: Any thoughts on Milwaukee's water future and opportunities?
RH: I didn't really attend the birthday party last night thinking I was going to learn something but I was amazed that Milwaukee has become a leader in water filtration systems in both design and manufacturing.
I've been reading a lot of national articles lately about water shortages throughout the country. Many states are now looking at the Great Lakes as a resource to be tapped into, and that is why this freshwater promotion concept Milwaukee has adopted is so important.
The Great Lakes are a precious natural resource that needs to be protected at all costs; and as residents of Milwaukee and the surrounding areas we need to be more conscious of conserving what we have.
Whoever designed that bottle needs graphic design lessons -- great name, HORRIBLE bottle design.
Vegetable Lasagna | Jan. 28, 2009 at 5:07 p.m. (report)
He kind of looks like Aaron Rodgers.
4 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published May 19, 2015
Kenny "The Jet" Smith will help make a donation to the Milwaukee Urban League Young Professionals on behalf of Coors Light, to reFRESH the community basketball court at Washington Park in Milwaukee.
Published May 19, 2015
One of the best slides from yesterday's Public Policy Forum luncheon showed a Flirk map of Downtown Milwaukee. It contrasted, by color, where locals took and shared photos vs. photos from visitors. And, the contrast was striking.
Published May 19, 2015
A new report by Hunden Strategic Partners in Chicago was presented yesterday at a Public Policy Forum luncheon at the Intercontinental Milwaukee. It calls for more connectivity and density, and makes some obvious but not apparent to all observations.
Published May 15, 2015
Stacie Callies is the executive director of the Westown Association. She's been with the Downtown organization for nearly 14 years but 2015 may signal the most change the area has even seen. Amidst arena discussions and more, Jeff Sherman caught up with Callies for this latest edition of "Milwaukee Talks."
Published May 12, 2015
The May edition of a popular food lifestyle publication that offers "life through the lens of food," is out and Milwaukee has a large presence in print and online.
Published May 11, 2015
While country music dominates the traditional radio airwaves in greater Milwaukee, Downtown Milwaukee doesn't really have a big "country festival" like several other out state cities do. Until now and this summer.
Published May 8, 2015
For me, watching "TV" is a matter of time management. I find time for things that provide value and create entertainment value in my life. I think you should too. So, here's a list of what I watch and why.
Published May 6, 2015
Hugh Bob and the Hustle's new single, "Lost and Found," will be featured on tonight's episode of "Nashville."
Published May 1, 2015
Shorts weather is here. And, to help you prepare I found an expert on the subject right here in Milwaukee.
Published April 25, 2015
Chris Rock may not be a baseball expert, but he's a fan and his thoughts on the game are entertaining and fairly spot on. He shared them recently on one of my favorite shows, HBO's "Real Sports with Bryant Gumbel."