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#InboundWI is June 3 in Milwaukee and June 4 in Green Bay.
#InboundWI is June 3 in Milwaukee and June 4 in Green Bay. (Photo:

5 reasons you won't want to miss Experience Inbound

The Experience Inbound Sales and Marketing Conference comes back to the area on June 3, and since is a promotion partner we’ve compiled five reasons you should attend.

We’ve been to the event and can vouch that it’s always informative and lively. Can’t make the Milwaukee event?  It repeats in Green Bay on June 4.

  • Great keynote speakers and breakout session with thought leaders from many cool companies including Google, our own Milwaukee Brewers, Wistia and more (two of which are listed below).
  • Mark Roberge’s, chief revenue officer of HubSpot, topic touches on both sales and marketing and is taken from his best selling book "The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million."
  • Cool visitors from all over. Chad Pollitt of comes from Indiana and Elise Ramsay of Wistia is coming from Massachusetts to do not just one event, but both Milwaukee and Green Bay.  
  • You’ll walk away with practical advice and tips.  It’s a very actionable conference.
  • You can’t really find a better back to back conference venue options.  Miller Park in Milwaukee and Lambeau Field in Green Bay.  And, typically you’d have to travel to Chicago, Boston, New York, or other bigger cities to experience a speaker line-up and the type of agenda that will be included at Experience Inbound 2015. 
Read more... knows digital. knows digital.

10 reasons to buy digital with

Media isn’t changing.  It’s changed. And, for more than 17 years has led with our mission to make great media and move Milwaukee forward.  And, as we continue to expand beyond our hometown, it’s exciting to consider a future that builds on our digital capabilities, culture, scale and flexibility.

Today, allow me to present 10 reasons why you and your company should work with us for your digital media buying, development and promotional needs.  We’re a daily online magazine at heart, but behind us is a robust digital execution company.

1. We've been around the block.

We started our business the exact same week as Google.  We’re not Google, of course.  But and our LIFT Digital Solutions are digital pioneers in local publishing and advertising. 

2. We are local, trusted digital experts.  

We know digital and it’s all we do.  Plus, we understand that your online advertising is valuable only and when it provides direct meaning to your customers. 

3. We can buy any Web site in real time, from our trading desk that's located in house right here in Downtown Milwaukee.

We execute display, mobile-first, rich media and retargeting with real-time reporting. Programmatic ad buying simply means automated media buying through technology.  Our experts use a custom demand side platform to facilitate the buying of media and data across multiple sites and ad exchanges.

4. We put your goals at the top of our priorities and help you exceed your expectations.

We work toward and help you accomplish your goals and KPIs. CTR, eCPC, eCPM, conversions. You name it, we do it.  And, do it with passion. 

5. We have real time access to more than 73 premium ad exchanges.

6. You need data, and does reporting that tells you where your ads ran and exactly how they performed.

7. We listen and use a multi-tactic ad approach that's objective and unbiased.  

8. Our entire team knows content, curation, communit…

A rendering of a new Downtown Milwaukee arena complex.
A rendering of a new Downtown Milwaukee arena complex.

A high school senior ponders the future of Milwaukee and the Bucks

Joe Franke, a senior at Shorewood High School, reached out via email last week and asked to us to publish a "letter to the editor" of sorts. is a place for community discussion, so below is Franke’s take on current arena discussions and the future of the Milwaukee Bucks:

Awaiting game three of the 2015 NBA Playoffs, I sat in my seat at the BMO Harris Bradley Center wondering where my profound love for the Milwaukee Bucks came from. I started following the Bucks towards the end of the Michael Redd era, but at first I did not understand why I was such a fan.

Years of bad trades, poor draft picks and missed opportunities really challenged my passion for the Bucks. However I have never given up on them. Despite a busy high school senior year, I attended 36 home games this season, and as I happily watched Milwaukee fans fill the arena last week, I thought about all the time and energy I have invested in supporting the Bucks. Not to mention my parents’ money and my own money.

I began to realize that my passion comes not only from a love of basketball, or for the Bucks’ franchise itself. My passion for the Bucks is rooted in my intense love for the City of Milwaukee.

Milwaukee needs the Bucks. The fact that a new arena was looking grim for a while was quite worrisome.  What the Bucks have to offer to this city, and this state, is much more than basketball. First of all, in a nation where the big market cities get all the media attention, cities like Milwaukee need to keep their blue collar mentality in order to survive.

After winning five games in a row earlier this season, Jared Dudley said it best, "We just grinded it out," Dudley said. "That’s our new nickname, the Milwaukee Grinders. We are patenting it right now. Not ‘Fear the Deer,’ but 'Fear the Grind.’"

Fear the Grind is right. When the future is finally here for this Milwaukee Bucks team, they will be consistently challenged by cities such as Chicago, Boston and or Los Angeles.…

Washington Park's courts are getting some love.
Washington Park's courts are getting some love. (Photo:

Washington Park courts get a "reFRESH"

This story has been updated to include event photos and a one-on-one interview with Kenny Smith and Jeff Sherman. 

Basketball analyst, star of "Meet the Smiths" and former NBA player, Kenny "The Jet" Smith, will be in Milwaukee on Thursday to help make a donation to the Milwaukee Urban League Young Professionals.

The donation is on behalf of Coors Light's reFRESH community basketball court initiative that will help breath new life into the courts at Washington Park, 1859 N. 40th St. 

Repaving, rebuilding and even just putting up new nets at courts helps energize playgrounds and encourage more basketball.  I love this program, and truly hope it can be extend to multiple courts in and around Milwaukee.  Too many basketball courts and hoops are neglected and in disrepair. 

Thursday's donation is a part of Coors Light's national Full Court reFRESH program, now in its second year.

How can you help?  For every tweet using the hashtags #fullcourtreFRESH and #over21, Coors Light will make a donation towards the refurbishment of community basketball courts in participating cities across the country.