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Milwaukee's Daily Magazine for Friday, Nov. 28, 2014

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Retail has changed, and the WSJ profiles how the typical Milwaukeean shops today.
Retail has changed, and the WSJ profiles how the typical Milwaukeean shops today.

Wall Street Journal profiles the typical Milwaukee shopper published an indepth piece on shopping today. Specifically, the story centers around shoppers in the greater Milwaukee area.  I was approached several months ago by one of the journalists, Shelly Banjo, and I did what I could to help find families for her to profile. Ultimately, no one I contacted had the time to be a part of her story, but the story turned out very well.  

Milwaukee, you see, is a snapshot of the "typical" American city and our metro area "mirrors the characteristics of the U.S. consumer population as a whole," according to Acxiom Corp.

Notes Banjo, "Once we landed on Milwaukee, a city whose blue-collar history is rooted in the Polish and German immigrants that came to the Lake Michigan outpost and ushered in some of America’s largest breweries, tanneries and brickyards, the Journal went about looking for middle class consumers that reflected the cultural makeup of the city. Interviewing more than a dozen people, the Journal zeroed in on four families that best reflected today’s shoppers: item-driven consumers who are short on time and determined to get a deal."

Read the full story here and see a note on Milwaukee's retail environment here

A few takeaways from the piece:

  • Every city loves a deal.  Not just Milwaukee.
  • Many local cheer our "test market" status, yet research shows that Milwaukee is No. 27 on the list.   
  • Shopping has changed and the web makes it so much easier.
  • Local families and couples work hard to buy what they can and want. Oconomowoc's Elisabeth Hoffman and Josh Loeser, Emily and Jeff Jasinowski and other locals are featured in the story. 
  • Walmart is a grocery store. The story notes that 56 percent of the company's annual sales are now grocery related.  
  • Speaking of big boxes, which ones you shop at often depends on your income.
  • I need to buy a cow next year to save on meat.  

Again, read this very interesting and well-done piece and listen to the podcast here.

Dr. See has 30 years of experience as a prostate surgeon.
Dr. See has 30 years of experience as a prostate surgeon. (Photo:
Froedtert & the Medical College of Wisconsin provides free prostate cancer screenings.
Froedtert & the Medical College of Wisconsin provides free prostate cancer screenings. (Photo:

A Movember prostate cancer Q&A

William See, MD, is the chair of urology at Froedtert & the Medical College of Wisconsin and has 30 years of experience as a prostate surgeon. U.S. News & World Report ranked Dr. See among the top 50 urologists in the nation.  He has served as a principal investigator for multi-institution clinical research trials, working in cooperation with the National Cancer Institute.  

So, the guy knows his stuff.  And since we're nearing the end of Movember I asked him a few questions.  In general as it relates to prostate cancer, several new chemotherapy drugs have been approved in the past few years, as well as new approaches with radiation therapy, molecular markers and active surveillance. Interestingly, one of the newest areas of research is the development of a vaccine for prostate cancer.

In addition, developments with robotic and minimally invasive surgeries offer new treatment options resulting in shorter hospital stays, less blood loss and less post-operative pain.

All in all, thanks to things like Movember, we’ve increased awareness about the importance of prostate cancer screening which is critical in making  a difference in the outlook for men with prostate cancer. How common is prostate cancer?

Dr. William See: Other than skin cancer, prostate cancer is the most common cancer in American men. About one man in seven will be diagnosed with prostate cancer during his lifetime.  Nearly 30,000 men die each year.  Simply being a man puts you at risk, and the risk goes up as you get older.

OMC: How serious is prostate cancer?

WS: Prostate cancer is the second leading cause of cancer death in men. Only lung cancer kills more men than prostate cancer.  The good news is that if it’s found early, prostate cancer is one of the most treatable forms of cancer.

OMC: How is prostate cancer detected?

WS: The first step involves two simple screening tests that take about 10 minutes, both done in a doctor’s office. One is a physical exam of t…

Bid now.
Bid now.

Local art auctions ready for your bids

The creative team at Plaid Tuba starts an innovative local art auction today on's ShopLocal marketplace. And, Plaid Tuba, 207 E. Buffalo St., will be open tonight (7-9 p.m.) and every Friday through Dec. 19 for your festive shopping needs.  

Click here to see all the auction items and here to learn more about Plaid Tuba.

All items and proceeds will benefit ArtWorks for Milwaukee, Inc., a  group that "inspires local teens to create positive change in their lives and in our community."  

Some of the items include notecards and prints that toast the Celebrating Communities That Care mural project, amazing photography from Jessica Z. Schafer and of course items from Plaid Tuba's own Heidi Witz and Reggie Baylor.  

Donate, help others and eat.
Donate, help others and eat. (Photo: Cousins Subs)

Donate food at Cousins, get a free sub

Today through Dec. 8, participating Cousins Subs locations host a food drive to benefit the Hunger Task Force.

And, if the incentive to help isn't enough if you donate three non-perishable items and buy a regular sized beverage at any of the following Cousins Subs locations, you'll get a free 7 1/2-inch sub.

  • 4134 W. Villard Ave.
  • 3058 E. Layton Ave., St. Francis
  • 12325 W. Burleigh St., Wauwatosa
  • 530 W. Sunset Dr., Waukesha
  • 9124 W. Lincoln Ave., West Allis
  • 6810 W. State St., Wauwatosa
  • 7603 W. Burleigh St.
  • 10716 W. Oklahoma Ave., West Allis
  • 1612 W. Wisconsin Ave.
  • 5333 N. Port Washington Rd., Glendale
  • 135 W. Rawson Ave., Oak Creek
  • N79 W14727 Appleton Ave., Menomonee Falls
  • 3104 S. 27th St.
  • 1233 E. Brady St.
  • 1469 S. 108th St., West Allis

"By working with an organization that aligns with our overall mission to ‘Make It Better,’ we can make a lasting, positive change in the communities we call home," said Justin McCoy, vice president of marketing at Cousins Subs, in a statement.

"The work of the Hunger Task Force is essential for a healthier, happier community and we’re proud to assist them in preventing hunger."  

Since 2010, Cousins Subs has donated more than 3,700 pounds of food to the Hunger Task Force with 600 pounds donated in 2013.