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In Music Briefs
Milwaukee native son Sims reinvents himself
 
By Bobby Tanzilo RSS Feed Twitter Feed
Managing Editor

E-mail author | Author bio
More articles by Bobby Tanzilo

Published Oct. 22, 2002 at 5:57 a.m.
Tags: citizen king, mount sims, modell, old man malcolm

Milwaukee musician Matt Sims has been around a long time. From his days with local ska outfit The Pacers to his days touring the country as the boisterous frontman and sometimes bass player with Citizen King, Sims has made Milwaukee home.

His older brother, who played guitar with the likes of Curtis Mayfield, Barry White and Giorgio Moroder introduced Sims to music, and had a huge and diverse record collection, from which Sims gained a wide-ranging musical education.

For more than a year, Sims has been out in Los Angeles, where he put music aside for a year and worked as a fashion model. But the lure of music proved too much and Sims is back on wax with a new disc as Mount Sims.

"Ultra Sex" is a risqué techno set that brings to mind the lyrics of Prince and the rigid sequencing of Depeche Mode's earliest records. The disc was released first in Germany on the respected International Dee Jay Gigolo Records and Sims has spent much of the year performing in Germany, Spain, France, Belgium, the Netherlands and Japan. Recently, after Emperor Norton Records issued "Ultra Sex" in the U.S., he's been performing in New York and Los Angeles.

We recently asked Sims about Mount Sims, "Ultra Sex," Milwaukee and more.

OMC: Interested observers have noted that you've been out of the public eye for a while, although we hear you were -- and maybe still are -- working as a model. Bring us up to date on what you were doing before the Mount Sims project.

MS: Modeling for a company called JPA , dj-ing and becoming a homosexual.

OMC: How did this record come about?

MS: It made me. I didn't make it.

OMC: What's on your turntable these days?

MS: The Rolling Stones and Joy Division and My Robot Friend.

OMC: Are those records affecting the music you're making at the moment? The album is quite a departure from your previous projects.

MS: No, not really to both of those statements. While writing I don't listen to anything. I go on an aural vacation. I'm more influenced by visual arts. This is way more about what I see as opposed to doing something lame like some direct interpretation of the music that I hear. If you actually research the music that I was doing before the previous band that I was with, you'll find out that these groups like The Pacers and Electric Company and Gravity were nothing more than New Wave bands. My very first band was actually a Joy Division cover band ... I was 13. With a guy named Josh Modell.

OMC: The record seems to be blowing up big in Europe before in the U.S., why do you think that is? Are American listeners still a little too conservative?

MS: Yes, America is a new country. Europe is old, with way more culture. There are other reasons however for America's conservatism. If you look at America's history and direct your attention to where the industrial revolution left mid-America, it is possible to still see a system of institutional devices (government, family and social ethic) that respond to art as a taboo. If you're not burning your hands off in some factory, working for some retirement fund, having children to divert your attention from the fact that your life sucks and you're starting to look and act like your father (even if you are a woman), or fighting a war so that you can buy gas for $1.29 rather than $1.32 to motor yourself to the can plant, then you're not a responsible young American. Art is left for fags, DJs and the occasional kid who breaks out of the mold.

OMC: Do you get back to Milwaukee at all these days? Are you planning to come here to perform?

MS: Yes, (but) not to perform.

OMC: Do you maintain contact with any of your former cohorts?

MS: No.

OMC: What's your next move?

MS: New York.

OMC: Do you have any words of wisdom for the folks back home in Brew City?

MS: Try not to look like your fathers.

For more information, you can visit Mount Sims on the Web at www.emperornorton.com.

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