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In Music Briefs
New 88.9 FM launches today
 
By Jeff Sherman RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Jeff Sherman

Published Feb. 23, 2007 at 12:17 p.m.
Tags: 88.9 fm, 889, 88.9, new, radio, radio for milwaukee, 88nine, 889, radiomilwaukee, buffet, npr, milwaukee radio

As OnMilwaukee.com first reported in the OnMilwaukee.com Weekend Preview yesterday, 88.9 FM, 88Nine RadioMilwaukee, launched today at 7 a.m.

The station, located at 88.9 FM and online, is playing two-hour loops of song samples all weekend long. You'll also hear voices representing the new music format that begins Monday. This kind of transitional programming between formats is called"stunting."

On Monday at 7 a.m., the new music format begins in full. "We'll play full songs from our library. For this first full week, we'll go jockless, letting people focus on the music," said spokesperson Jeff Bentoff.

The following Monday, March 5, the new radio station will begin its regular programming that includes new jocks at 5 a.m., starting with its new regular weekday 5 a.m. - 9 a.m. hosts, Jay Hedblade (Acting PD and Co-MD) / Robyn Cherry (Producer).

OnMilwaukee.com is a promotional partner with the new 88Nine RadioMilwaukee.



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Recent Talkbacks ...

Posted by Radiohead on Feb. 26, 2007 at 12:13 p.m. (report)

Here is the first hour of tunes that the station played: RadioMilwaukee First Hour Monday, Feb. 26, 2007, 7-8 a.m. Michael Franti & SpearheadEveryone Deserves Music Sly & The Family StoneDance to the Music Robert Randolph & The Family BandThe Thrill of It R.E.M.Radio Song EstheroWe R in Need of a Musical Revolution Damian MarleyWelcome to Jamrock Elvis CostelloRadio Radio Grand Master FlashThe Message Jonny LangAnythings Possible Arthur ConleySweet Soul Music Donavon FrankenreiterMove By Yourself Spanky Wilson & The Quantic Soul OrchestraIm Thankful ClashThis is Radio Clash ChicEverybody Dance John MayerWaitin On the World to Change

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Posted by Patty P on Feb. 23, 2007 at 5:37 p.m. (report)

Loving it, and they aren't even playing the whole song! I am very excited!

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