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Irony was pretty ironic when "Grindhouse" projector actually broke down
 
By Andy Tarnoff RSS Feed
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What is a blog?  For us it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Published April 23, 2007 at 11:39 a.m.
Tags: grindhouse, oriental

I loved the line by William Shatner in "Airplane II" when he said, " Irony can be pretty ironic sometimes." But how much more ironic could it be that exactly half-way through Sunday night's showing of "Grindhouse" at the Oriental Theatre, the projector actually broke?

The double-feature was intentionally choppy, sloppy and crude, so no one thought it was real when the projector crapped out just as soon as Quentin Tarantino's half of the movie started. The opening credits of "Death Proof" were bouncing all over the place, and the sound of a clicking reel of film was clearly evident.

"Wow," I thought. "The Oriental has a pretty impressive surround sound system. This actually sounds real."

Only when the projector operator came out and explained that it was actually malfunctioning did people burst out laughing. And this time, unlike when I experienced problems with the audio of "Little Miss Sunshine" a few months ago at the Oriental, the staff handled the situation absolutely perfectly.

First, they explained the problem and announced that it would be fixed in just five minutes. Then they offered us free popcorn while we waited. Then, when we left the movie, they offered us a free voucher for another movie at a later date.

It was an example of perfect customer service during an annoyance that, frankly, wasn't annoying at all. You'll have to see "Grindhouse" to know what I'm talking about, but to have the projector actually break during its screening made this campy experience even better.



More Information ...
Oriental Theatre
2230 North Farwell Avenue
Milwaukee, WI 53202
(414) 276-8711

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