babybrowneyes_: okay. i am learning the bad romance dance today. or just this part. link
about 3 minutes ago
djdamage719: @milogic I can arrange that or send it to ya email which ever ya prefer.. if ya get it at the V bring a thumb drive my burner is toast
about 8 minutes ago
MyHumbleSelf: OK, what iPhone game should I buy? James Cameron's Avatar or N.O.V.A. ?
about 9 minutes ago
cheryl_rollman: @jamimcastronaut actually it's V-A-L or C-O-N-N-I-E. Either way I do love you. And Miley.
about 10 minutes ago
SharlzG: @nathanfillion was so enamoured by the pic that I forgot to reply with the obligatory "awww. I want one" or "oh, to be that dog" ;) V.cute ü
about 14 minutes ago
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The DVR makes it easy to zip through commercials, but a lot of us don't. |  |
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 | By Tim Cuprisin   Media Columnist E-mail author | Author bio More articles by Tim Cuprisin |
| Published Nov. 3, 2009 at 11:00 a.m. |
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The DVR, the digital video recorder, is one of the biggest technological advancements in TV history, allowing viewers to easily control the TV schedule.
In the ultimate bit of personal liberation, it allows us to fast-forward past those usually annoying commercials.
But are we?
The New York Times' Bill Carter cites Nielsen Media Research statistics that show 46 percent of viewers in the key 18-to-49 year-old demographic that advertisers target are watching commercials during playback. That's up a bit from last year.
From the business end of TV, that's good news.
Advertisers were worried that the DVR would render their ads useless as a way to reach viewers.
But it does demonstrate the intrinsic passivity of TV viewing. Even when we can exercise more control over what we watch, many of us don't.
If your TV-viewing arsenal includes some sort of DVR, whether it's Time Warner's version or TiVo, are you skipping through the ads and enjoying the programming more? Or are you sitting back and letting it all just wash over you?
A final Favre stat: As long as we're talking about The New York Times' Carter, he looked at Sunday's national Nielsen numbers and showed that the Brett Favre's return to Lambeau pulled in a bigger audience for Fox than prime-time coverage of the World Series game, which also aired on Fox.The Packers' defeat at the hands of Favre's Vikings averaged 29.8 million viewers, while the Yankees' win over the Phillies averaged 22.3 million viewers, according to Nielsen overnights.
And the portion of the game that ran after 6 p.m. central time brought in a playoff-level 39 million viewers for Fox
On TV: ABC's "V" remake, which launches tonight at 7 on Channel 12 and Fox's "Wanda Sykes Show," which starts at 10:35 p.m. Saturday on Channel 6, mark the final two broadcast network premieres of the fall season.
- Oxygen has picked up a second season of "Dance Your Ass Off."
- Michael Ausiello reports Adrian Pasdar has been dumped from NBC's "Heroes."
- Mary Elizabeth Mastrantonio is joining "Law & Order Criminal Intent."
- ABC says it will air five remaining episodes of "Shark Tank," but there's no word when.
- NBC's "30 Rock" premiered on German TV over the weekend, and pulled in a 0.0 rating. That means fewer than 5,000 households were tuned in. Perhaps a David Hasselhoff guest spot could help.
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13 comments about this article. Post a comment / write a review. |
Recent Talkbacks ...
Posted by Wrick9000 on Nov. 4, 2009 at 4:46 p.m. (report)
I skip all commercials and when watching live sport I mute them.
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Posted by alba on Nov. 4, 2009 at 9:55 a.m. (report)
Yep, I watch almost nothing live because DVR makes skipping the ads so easy. I block the ads while browsing the web too, except for on OMC, of course.
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Posted by HoopHead on Nov. 3, 2009 at 9:05 p.m. (report)
As a rule sporting events are usually the only thing we watch live and then out of habit I find myself pressing the SKP FWD button. Would like to just start recording them for a while first but like to go to teams chattrooms, if I don't get banned, and converse about the game live with all the rest of the fans!
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Posted by mikepolinske on Nov. 3, 2009 at 3:17 p.m. (report)
I record TV programs on my Mac and fast-forward over commercials all the time.
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Posted by mkelover on Nov. 3, 2009 at 2:59 p.m. (report)
It makes no sense to actually spend the 10 minutes of every 30 minutes of your average show to watch commercials. If I could skip past radio ads (you can using satellite or iPod), prevent all junk mail and nauseating print ads I would do it in a New York Minute. About the only type of ads that actually catch my eye, assuming the design is solid, are billboards and online.
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