Milwaukee's Daily Magazine Saturday, Oct. 11, 2008
Today
Hi: 69
Lo: 52
Sat
Hi: 72
Lo: 59
Sun
Hi: 75
Lo: 60
Section Sponsor
Article Tools
Print this Article
Make text larger
In Marketplace Briefs
Rishi Tea steeps its roots in Milwaukee
 
By OnMilwaukee.com Staff Writers

Published Jan. 15, 2003 at 5:40 a.m.
Tags: tea, rishi, natural food

Lots of people take time to travel after receiving their college diploma. But how many actually end up doing something constructive with these experiences?

Milwaukeean Joshua Kaiser did. After extensive traveling in Asia upon graduation from college, Kaiser wanted to bring his passion for Asian culture to Milwaukee. And what better way to embody Asian tradition than the ancient art of tea making? So, in 1997 Kaiser started what is fast becoming one of America's most innovative companies in its field, Rishi Tea.

With the help of two high school buddies (all three went to Rufus King High School), Aaron Kapp and Benjamin Harrison, the company has seen about a 100 percent growth a year in the last four years. Rishi Tea is currently sold in every state in the U.S. and Canada, Japan, England, Italy and Mongolia. The Specialty Coffee Association of America (comparable to The Academy of Motion Picture Arts and Sciences giving out the Oscars) awarded Rishi Tea with first place "Best Tea" awards three years in a row, the only company ever to receive this honor consecutively.

For the past two years, the 11-person company, which includes two salespeople in New York and Washington D.C., has resided in a small warehouse in Riverwest. They are now in the process of upgrading to new quarters, twenty times the size of their original home, located in the Louis Allis building in Walker's Point.

"Do you know the scene at the end of 'Raiders of the Lost Ark,' when they are putting the ark in some warehouse packed to the gills with crates? That is a fair image of what our warehouse had become," says Benjamin Harrison, co-owner and sales manager of the company.

Don't get the wrong idea though, these guys still stick close to their roots -- grass roots, that is. Rishi Tea sells directly to its customers, versus going through a distributor, the norm for most food production companies. Some of these customers are as large as Whole Foods, a grocery store chain specializing in gourmet health foods, or as small as privately owned restaurants, cafes and teahouses. Rishi even sells to a few individual tea connoisseurs who found the company over the Internet.

The company has gone a step further by cutting out the middleman. Instead of buying their tea from tea importers in the United States, modifying it to their brand and then selling it to wholesalers, Kaiser travels to tea gardens in China, Taiwan, Japan, India and Sri Lanka to buy directly. Not only does this enable Rishi Tea to sell its product at an affordable price, they can also handpick for quality and deliver the tea while it's still fresh.

"With other teas you don't know how long they've been warehoused and stored," says Lynn Sbonik, co-owner of Beans and Barley Market and Cafe, which sells several tea varieties.

Harrison estimates that only four or five other tea companies in the U.S. operate this way. And the reason is simple: getting into this line of work is exceptionally difficult. Kaiser, Kapp and Harrison had to take time to learn the tea importation ropes, like how to gage quality of tea leaves, learning where the tea regions were, when to buy and other logistics of importing from Asia. But the results speak for themselves.

"The teas we import are traditional artesian teas," says Harrison. "They are handmade, usually from organic cooperatives and family estates who have been doing this for as many as seven or eight generations."

 Page 1 of 2 (view all on one page)

Next >>


Post a comment / write a review.

Recent blogs/briefs by OnMilwaukee.com Staff Writers
What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Mike McCarthy press conference: Oct. 8, 2008
Wednesday
Packers coach Mike McCarthy met with reporters Wednesday in Green Bay. Here is a transcript ...

Starting lineups set for Brewers-Phillies in Game 4
Sunday
Ray Durham and Craig Counsell are in the starting lineup for the Brewers as they prepare ...

What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. A Brewers fan with a Philly address
Oct. 02, 2008
Upon moving to the Philadelphia area over Labor Day weekend I was indifferent towards ...

Transcript: Braun and Gallardo press conference
Sept. 30, 2008
Brewers leftfielder Ryan Braun and Game 1 starting pitcher Yovani Gallardo met with reporters ...

What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Video of the Day: Carmen Consoli
Sept. 29, 2008
Carmen Consoli, the biggest singer / songwriter in recent Sicilian history, makes her ...