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Point Brewery expands distribution, unveils "Nude Beach"
Nude Beach joins the Point family in April.  
By Molly Snyder Edler RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Molly Snyder Edler

Published March 29, 2008 at 5:25 a.m.
Tags: stevens point brewery, point beer, craft beer, regional brewery, lakefront brewery, sprecher brewery, naked beach, joe martino, jim wiechmann

(page 2)

The company offers Point Special, Horizon Wheat, Cascade Pale Ale, Belgian White, Point Amber, Premiere Light and four seasonal beers: Einbock, Oktoberfest, St. Benedict's Winter Ale and the spanking new Nude Beach, a wheat ale, which will hit shelves for the first time at the end of April.

Nude Beach is edgier than the other Point products, featuring a label with naked beach dwellers. (No, "private" body parts are not exposed.)

Point Brewery employs 30 people, including its brew master of 30 years, John Zappa, a distant cousin of the late musician, Frank Zappa.

"We kept everyone at the brewery when we purchased it," says Martino, who worked for a variety of large breweries before purchasing the Point facility.

Martino says the decision to focus on maintaining and adding new employees forced the brewery partners to make the difficult decision to leave Summerfest.

"We stayed at Summerfest for two years, and the exposure was terrific and the event is run by nice people, but we did a cost-analysis and thought it would be more beneficial if we spent the money in other ways," says Martino.

Martino says his brewery is having its best first quarter to date, and although other breweries are challenged by a hops shortage due to failed crops in the northwest, Point is hanging in there.

Despite the fact so many companies are becoming eco-focused, Point is one of the few breweries that offers returnable bottles.

"Everybody is talking about 'going green' and in my opinion, having returnable bottles is about as green as it gets for a brewery," says Martino.

As for the future, Martino says he and Wiechmann have no plans to sell the brewery, and although they are expanding distribution, they plan to keep Point a Wisconsin-owned-and-operated brewery.

"We want to remain independent. We're having fun and enjoy being on our own. My goal is to work on this until I can no longer work," says Martino.

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