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| By Jeff Sherman OnMilwaukee.com Staff Writer E-mail author | Author bio More articles by Jeff Sherman |
| Published March 24, 2002 at 6:52 a.m. |
|

A lot of things in Milwaukee are changing, and that's a very good thing. But it's also nice that many things are remaining the same. One of those constants is a store that many of you may not even know about, Mitchell Leather Factory Outlet Store.
Since 1968, Jerry Mitchell has been making some of the finest leather bags, wallets, attaches and briefcases. Mitchell is Milwaukee's leather expert. He makes a fine product, loves what he does and takes time, with each and every sale, to give customers exactly what they want.
At one point the company produced more than 1,000 pieces per day for fine department stores throughout the world. Today, Mitchell sells direct at limited stores hours and by appointment and produces no more than 1,000 fine leather products annually. As he put it, "today we make peanuts." But, "we want to make the very best."

Mitchell says you can spend nearly $500 on a briefcase from another maker, but you will not get the quality, engineering and style he offers. Mitchell, who actually used to do work for Coach, sells his briefcases for about $300 to $475.
For the 66 year old Romanian, serving his customers is his life. Mitchell will admit that he doesn't make his product to make tons of money. He makes a quality product to be the best in the business. He's a passionate salesman, and he relies on his genuine personality, quality product and word of mouth to sell his product.
So what makes his leather so darn good? Engineering, says Jerry.
"We make each handbag and each product unique. No mass production. I am an engineer," says Mitchell. "They are very attractive."
There will never be a briefcase just like yours. At Mitchell Leather, you pick the color, you pick the grain and you pick the look. All briefcases are beautiful and have character. He only sells you a briefcase that is attractive and one that will last a long, long time.
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