The shallow end of this particular pool is filled with creative ideas and the deep end is laden with more of the same. It's a pool without a diving board but Josh Adams, the owner of Mindpool productions, urges customers to jump in and enjoy the swim.

"Mindpool is a film and video production company where we produce everything from concert videos, music videos, television commercials and corporate media," Adams explains.

Adams describes his company as a conduit for businesses that have big ambitions but not necessarily big expense accounts. "We don't have any huge clients," Adams says, "There are situations where a company doesn't have a full ad firm to work with and they may want to do a little more of the creative work themselves, so they work through a video production company like Mindpool to get it done."

According to Adams, a common scenario is where a client will come in and say they want to do a commercial. Adams will sit down with them and come up with several different concepts. The client usually picks one or modifies one of the concepts.

"We work with everyone from record labels and management companies to local businesses. We do everything from concept, to writing to editing, from start to finish."

Originally from South Milwaukee, Adams went to the University of Wisconsin -- Oshkosh where he majored in radio, television and film.

"My first job was an internship at WTMJ-4 as an editor," Adams explains. "After that I went to work in television in Madison where I did more of the same editorial work. I had more of a creative career agenda in mind. There were a lot of great people at the places I worked and I was lucky to work with them."

After working in television, Adams ventured into the freelance market because he knew he had to get a lot of creative ideas into motion. "The first thing I did was in March 1996. I hopped on a plane and went to Johannesburg South Africa for two months to work on the Tina Turner tour where I was the assistant director/video designer. I had to come up with concepts that we'd project onto the huge stadium screens."