Just over two years ago we introduced you to the new JuJu Gifts & Décor, a fashionable home décor boutique at 222 E. Erie St. in the Third Ward.

Yesterday, co-owners Nichole Nikolic and Wendy Pawlyshyn launched an online store and Gift Services Division to complement the present brick and mortar location.

The Web site features many of the store's best sellers as well as an evolving selection of unique objects in several categories: home décor, personal accessories, relaxation and bath, stationary and books, children and novelty.

"People are busier than ever, so with time at such a premium, it made sense to provide our customers with an opportunity to shop local from home," says Pawlyshyn. "Our online store will serve our Internet shoppers and provide a sneak peek of our current inventory for those considering making a trip to the shop."

Nikolic says part of the decision stemmed from the country's economic state.

"Things are difficult for retailers everywhere, but they are especially challenging for small, independent businesses. Extending our accessibility outside of our Milwaukee market is one way we are coping with the recent downturn. We hope the fact that people are spending less can be offset by an increase in customers," she says.