Since arriving on Water Street in spring 2006, Clai Green and Ron Krinn -- the owners of Fred Boutique, 524 N. Water St. -- have been on nothing short of a Milwaukee fashion mission.

A little more than a year after launching their fabulous little dress shop, the duo opened Red Heel shoe store next door at 522 N. Water St.

And now that they've got the ladies' needs covered -- down to serving us wine while we shop -- they feel it's time to let the men in on the action.

Green tells us to watch for JET, featuring men's apparel, in 2008.

"A hip new men's store is landing in Downtown Milwaukee, so buckle up and get ready for a brand new look!"

That's all we know for now, but we'll keep you posted as more details surface.