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Free rent for your great retail idea
Free rent from The Shops of Grand Avenue.
By Jeff Sherman RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Jeff Sherman

What is a blog?  For us it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Published June 25, 2009 at 6:27 a.m.
Tags: retail, free rent, grand avenue, tenants, malls, kroll-salkin, erica anderson, shopping


The Shops of Grand Avenue is looking to create some excitement with a promotional contest, called "Retail Therapy," that will secure you and your retail idea free base rent for one year at the Downtown mall.

OnMilwaukee.com is a partner in this contest, and as you've probably read I've been providing ongoing ideas for the mall. See them here and here.

Let's face it, retail isn't easy and the Grand Avenue could use a boost. But, a great idea, team, marketing, Web strategies and product mix will help you succeed. Free rent isn't a bad thing either.

Here's what you have to do. With the submission of a comprehensive business plan, your retail business idea will be judged based on concept, feasibility, uniqueness and contributing potential to The Shops of Grand Avenue and Downtown. I'm on the judging panel, by the way.

In addition to free base rent for one year, the contest will grant the winning contestant prizes designed to build a successful and prosperous retail store. These include:

  • Interior Design Retail Concept courtesy of Kahler Slater
  • $2,500 advertising package courtesy of OnMilwaukee.com
  • Free one year membership to Visit Milwaukee
  • Free one year membership to Westown Association
  • Grand Opening Kit courtesy of Kroll-Salkin Corporation
  • Logo design courtesy of Spark Milwaukee
  • Premium ticket package promotion courtesy of Connections Tickets

"We are very excited to see what this contest brings to the city of Milwaukee!" says Erica Anderson, director of marketing for the mall.

To enter your idea or for more information on The Shops of Grand Avenue visit grandavenueshops.com.



More Information ...
The Shops of Grand Avenue
275 W. Wisconsin Ave.
Milwaukee, WI 53203
(414) 224-0384

2 comments about this article.
Post a comment / write a review.

Recent Talkbacks ...

Posted by mitchgat on July 2, 2009 at 4:04 p.m. (report)

This is a GREAT idea! Once question though... when is the deadline to submit entires? I don't see that listed in this talkback or on the Shops website. Also, if base rent is free, is there a certain % amount due back to the Shops... or is this really "free".

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Posted by alba on June 25, 2009 at 2:48 p.m. (report)

I have two ideas - a Halloween costume store and a store that sells only beer-related merchandise, like signs and tap handles.

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