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Wisconsin's first Crate and Barrel opens at Mayfair
After much anticipation, Wisconsin's first Crate and Barrel store opens Wednesday at Mayfair Mall in Wauwatosa.
Tuesday night, the Chicago-based contemporary furniture store teamed up with the Milwaukee Art Museum to host a special preview party for customers to eat, drink and get a head start on their shopping.
A percentage of the proceeds from purchases made at the party, as well as from sales continuing through Sept. 11, will be donated to the Milwaukee Art Museum.
"This is an exciting opportunity to show Milwaukee our passion for high quality design in cooperation with an institution of world class art. There couldn't be a better partnership," said Gordon Segal, founder and CEO of Crate and Barrel.
"Events like this allow us to connect with an essential part of the city and help support an organization that values community enrichment in terms of culture and quality of life."
According to Crate and Barrel media representative Lisa Ridolfi, Milwaukee was a perfect choice for the store.
"Milwaukee has a booming economy right now, and being Chicago's sister city, we thought it'd be a great fit," she says. "Milwaukee's market is growing and it's exciting."
The store, which is sleek and contemporary, is filled with tempting arrangements of clean, crisp and chic items cozy and classy enough to complement your own style, while emphasizing an element of cool.
Out of Necessity ...
Crate and Barrel's humble roots stem from the optimistic vision of husband and wife duo, Gordon and Carole Segal, determined to duplicate in the States the type of unique, functional and affordable furniture they had found while traveling in Europe.
In 1962, they converted an abandoned elevator factory in the Old Town section of Chicago into their first store. Having no money to fix up the deteriorating interior, they literally stacked shipping crates and lined up barrels to create "shelves" to showcase their gourmet cookware and contemporary housewares. At this point, naming the business seemed a no-brainer.
What started as a three-person company inside an old warehouse in Chicago has since grown into 130 stores nationwide. Along with Milwaukee, recent locations include Indianapolis, Columbus, Geneva, Ill., and Hingham, Mass.
Customers can help support MAM through both in-store and online sales via a special link on the MAM Web site, mam.org.
Talkbacks
OMCreader | Oct. 3, 2005 at 9:22 a.m. (report)
targetthis said: hey all you snobs, Target if you actually set foot in it has some of the world's most famous designers creating store lines: Isaac Mizrahi, Michael Graves, and Todd Oldham. Who does Crate and Barrel have?
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OMCreader | Sept. 27, 2005 at 9:12 a.m. (report)
Boaty said: Kohl's suck? If it really sucked why is their stock so good? I remember as a kid that Target = KMart. Now everyone likes Target.
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OMCreader | Sept. 6, 2005 at 2:10 p.m. (report)
Bay View Hopper said: "72" wants there to be a Target every ten miles!
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OMCreader | Sept. 3, 2005 at 8:14 p.m. (report)
Paul B said: I would also like to add that Racine and the surrounding suburbs will only become even more of a part of metro Milwaukee once the metra line is extended all the way through that area up to downtown. Now if only the Milwaukee bus system had at least one connection point to the Racine bus system, much like Waukesha's bus connects to Milwaukee's at Brookfield Square. Unfortunately it will most likely not happen anytime soon considering the state of MCTS at the time. They are more concerned with cutting routes than extending them.
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OMCreader | Sept. 3, 2005 at 7:40 p.m. (report)
Paul B said: RE Commuter- I beg to differ with you. Waukesha is and has always been a city itself, but its proximaty to Milwaukee made it a satellite city of Milwaukee first and eventually a suburb of Milwaukee due to the almost continuous growth and development between the two cities. The same thing is now happening with Racine, it has just taken longer as mega growth of the south suburbs is much more recent in the last 5 years instead of the last 20 years to the west. Check out all the new developments in Oak Crek. It does not stop there, go further south to the next suburb/town: Caledonia, especially the eastern half, looks much like a continuation of Oak Creek without sidewalks. Why would Oak Creek be a suburb of Milwaukee, but not Caledonia? They are adjacent to each other. Racine and Mt Pleasant are next south of Caledonia. All are very much a continued south expansion of Metro Milwaukee. I must add that there are some really very attractive and desirable areas in both Caledonia and Mt Pleasant that look much like the Falls or Muskego, but are probably priced 10-20% less than the western suburbs, which should only accelerate Milwaukee's southward expansion. So yes , Racine really is a suburb of Milwaukee just like Waukesha. Racine itself may not even always like to admit it, but that is just most likely an ego thing for them than anything else. Racine is not really big enough to have its own suburbs. Kenosha, on the other hand is much more of a northward expansion of Chicagoland along with Pleasant Prairie, than an extension of Milwaukee. This all makes for the area where Chicaoland and metro Milwaukee are starting to merge right along the Kenosha/Racine county line where eventually I think we will all just be one hell of a mega crazy megopolis and this will all be irrelavant anyhow!
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