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In Marketplace Briefs
Broad Vocabulary reaches the end
Jennifer Morales and Tina Owen bought Broad Vocabulary in Oct. 2007.  
By Molly Snyder Edler RSS Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Molly Snyder Edler

Published Nov. 15, 2008 at 8:54 a.m.
Tags: broad vocabulary, independent bookshops, bookshop, book store, jennifer morales

Broad Vocabulary, an independent bookshop at 2241 S. Kinnickinnic Ave. in Bay View, will close at the end of this month. Earlier this year, a Schwartz Bookshop location across the street also closed.

"There is still the possibility that someone will take over the store and reopen it, but Tina and I know, for a variety of reasons both economic and personal, that we can't keep the doors open any longer than Nov. 30," says co-owner Jennifer Morales.

Starting Saturday, Nov. 15, Broad Vocabulary will have a liquidation sale, with 40 percent off books and merchandise. The new hours until the closing day are Wednesday, Thursday and Friday from 2 to 8 p.m.; Saturday from 10 a.m. to 8 p.m. and Sunday from 11 a.m. to 5 p.m.

"It's a great loss to Milwaukee, to the South Side, and to us personally," says Morales. "We hope something even better will take its place, but whatever that may be, it will not flourish without your constant and devoted support -- and that means putting your money where your heart is."

Broad Vocabulary's phone number is (414) 744-8384.

6 comments about this article.
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Recent Talkbacks ...
Posted by Preview
custom123 I believe there is a Bookstore for sale if you're interested Hckyboy00, that ...
Hckyboy00 yes, because gosh all those closed store fronts with for lease signs all over ...
custom123 My guess is that alot of people haven't been there, hence the closing. Bury ...
laxgrad03 Custom123...had to ever been to Broad Vocabulary? You're obnoxious statement ...
custom123 No, it's most likely that the place had nothing to offer therefore no one went ...


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