New brews coming to East Town events this summer
A new partnership New Berlin-based beer distributor Beechwood Sales and Service will allow the East Town Association's summer events, Bastille Days and Jazz in the Park, to sell a variety of Wisconsin craft beers including brands from Milwaukee Brewing Company, Hinterland, and Central Waters, in addition to national craft brands like Fat Tire and Beechwood's family of beers.
"We are thrilled to be able to offer some of the most popular microbrews in the local market to our loyal patrons and visitors," said Kim Morris, executive director of East Town Association. "Beechwood has a powerful portfolio of specialty brands and we look forward to making their great selection of beers available at our signature downtown events in Cathedral Square Park."
This will mark the first year since 2000 that MillerCoors products won't be available at Jazz in the Park. Anheuser-Busch has sold at Bastille Days in the past.
In addition to a number of locally based specialty craft beers, Beechwood also distributes Anheuser-Busch beers, Goose Island from Chicago, and France's popular Kronenbourg, which will be a great addition to Milwaukee's signature French-themed festival, Bastille Days.
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