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In Marketplace
Annie's Second Hand Chic is a Brady Street treat
Anne Tilque in her shop.
By Julie Lawrence RSS Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Julie Lawrence

Published Aug. 29, 2005 at 5:09 a.m.
Tags: annie's, second hand, brady st., thrift store

Just off Brady Street's beaten path of high-end fashion boutiques is a place with just as much class and style, minus the intimidating price tag. Annie's Second Hand Chic, 1668 N. Warren Ave., is a mixed bag of vintage goodies that are as much fun to dig through as they are to wear.

Annie's cozy, artsy space conjures the sort of joy you experience while rummaging through grandma's attic. The shop is small, but there is enough inside to keep your eyes and hands busy for quite a while.

"Some people seem overwhelmed when they come in here because they don't know where to look first," says owner Anne Tilque. A good suggestion might be the ceiling, which is pink, and completely covered with toys, trinkets, signs, and other interesting eye candy that her friends have helped her plaster up there.

Tilque has stocked her shop with clothing, shoes, jewelry, bags and toys, some of which date back to the golden days of the '40s, '50s and '60s, and others that are contemporary, but possess a certain "chic."

And she doesn't stop at just the basics. She also has an impressive collection of random items -- oddly shaped ashtrays, old beer signs that light up, plastic owls that, well, sit there and look cute -- that is constantly growing.

"I have been collecting vintage clothes since the '80s and I sold them out of my home in Riverwest and at the local street festivals." Now that she has her own business, a huge part of her job is shopping.

"I find my stuff at rummage sales, estate sales, and some things I make myself. There are always new things in the store."

On the search for the perfect pair of classic cowgirl boots with a worn-in look? Chances are, if she doesn't have your size this week, she'll have them next week.

Though Annie's has now become a neighborhood hot spot for second-hand shopping, Tilque recalls a time when Brady Street wasn't exactly the hipster hub of activity it is today. "Back in the '80s it was really quiet. There was barely any retail happening."

But as things started picking in the area in the mid-'90s, she had her eye on a cute little store called Orchid Annie's Vintage Vogue, 1327 E. Brady St. "It never seemed to be open, so I took it over, and ran it for two and a half years." In 2000, she moved it to Warren Avenue and shortened the name to "Annie's," partly to retain the store's recognition and partly because, coincidentally, her name is Anne.

"I thought I was going to maybe do this for a year," says Tilque, whose success has allowed her to continue supplying the East Side with some of the greatest gems of yesteryear for eight years now.

"It's a challenge, but it's fun," she says. "Right now it's just me, but there's a possibility that I will hire someone else and be able to expand my hours." Currently, Annie's is open Wednesday, 12-5 p.m., Thursday, 2-7 p.m., Friday and Saturday, 12-6 p.m. and Sunday, 1-5 p.m.

Tilque buys vintage clothing by appointment. Call (414) 727-5586.

3 comments about this article.
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OMCreader Meghan said: Great picture Anne! It was great to run across a story about you ...
OMCreader rebecca said: Orchid annie's is awesome. I can't help but still call the store's ...
OMCreader JJ said: Luv Unlimited on KK in Bay View is by far the best vintage clothing ...