Real estate insiders are buzzing on another big national retail tenant for the greater Downtown Milwaukee area. The Los Angeles-based American Apparel is headed to Milwaukee.

"I am pleased to inform you that American Apparel does have plans to come to Milwaukee very soon. Location and opening dates are still in the works, check our Web site for updates," said Kris Simms from the company's retail operations division.

While an exact location is not confirmed, the clothing manufacturer, wholesaler and retailer could be a good fit for the Kenilworth Building on Milwaukee's East Side. Urban Outfitters recently opened in the same location, and industry sources have confirmed that American Apparel has looked at space in the building.

The publicly-traded company is in the process of rapid retail growth, opening stores around the world. It currently has five locations in Chicagoland, including one in Wicker Park on Milwaukee Ave.