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In Kids & Family Blogs
Victoria's Secret line of breastfeeding bras
A nursing bra modeled by a non-lactating hottie.  
By Molly Snyder Edler RSS Feed
OnMilwaukee.com Staff Writer

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More articles by Molly Snyder Edler

What is a blog?  For us it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Published May 4, 2008 at 5:03 p.m.
Tags: nursing bras, victoria's secret, breast feeding

Did you know Victoria's Secret has a line of nursing bras? I didn't, until yesterday. Sadly, my nursing days featured bras that brought the expression "over the shoulder boulder holder" true to life. They looked more like something a nursing home resident would wear instead of a nursing mom.

That said, I think it's great that VS has sexy nursing bras. Post-partum mothers have a hard enough time feeling attractive again, and it's even more difficult when your brassiere could double as a circus tent.

But these Victoria Secret ads -- oy, these ads.

First of all, I'm willing to bet my preschooler that none of these women are breastfeeders. In fact, they look like they barely feed themselves, much less an infant or two. I know, I know, the argument that models don't represent real women is a dried-up issue, so I won't go down that road.

I will, however, go down this one: These ads sexualize breastfeeding, which contributes to the existing belief that nursing should be done in private and behind closed doors like other sexual acts. In my opinion, it's outrageous to expect breastfeeding mothers to spend half their day locked away from the world. Covering up is one thing, but being required to sequester during lactation is another.

I'm not actually suggesting the designers of these ads should Photoshop veiny, sprawling stretch marks across these washboard tummies or that they should depict engorgement, blocked milk ducts or any of the other real aspects of nursing, but it would be nice to see models that didn't perpetuate the "I love naked pillow fighting with my sorority sisters" stereotype.

I'm not going to lose any sleep over these ads, but I definitely see them as strike against the struggle for breastfeeding to be recognized as a form of healthy fast food, and not something sexual and therefore restricted to the back bedroom.

However, I gotta admit, had that leopard-skin one been around during my breastfeeding days, I would have rocked it.

5 comments about this article.
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Recent Talkbacks ...
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mrsb Z-boy---not sure how to take your comment.....I don't think the woman was "exposing ...
mrsb I actually have two of the bras, which was nice b/c I had a gift certificate ...
Bee Tee Could this be more ironic a year or so after that mom had so much trouble breastfeeding ...
Z_boy One afternoon, I was on the county bus on my way home from work when one of ...
jitjit My breast never looked better than when I was breastfeeding. I could have been ...

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