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Cleanup on aisle seven!
 
By Molly Snyder Edler RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

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More articles by Molly Snyder Edler

What is a blog?  For us it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Published Nov. 12, 2007 at 5:18 p.m.
Tags: betty brinn children's museum, sendik's market, alterra, sargento's, palermo's, breadsmith

At the end of October, the Betty Brinn Children's Museum introduced its new Sendik's Food Market, a pretend, child-sized grocery store modeled after a real Sendik's. I am not one to use this word very often, but it is absolutely darling.

The market includes a produce department, deli, bakery, floral department, freezer and grocery shelves stocked with boxed and canned items. The fake food is the best I've ever seen, with mini versions of local products like Breadsmith loaves, bags of Alterra coffee, shredded Sargento cheese, Usinger's sausages and more.

The coolest aspect of the market is how the kids interact. On a busy Sunday afternoon, at least 15 children role-played as cashiers (there's a checkout lane with a register), baggers, stockers, deli workers, bakers and floral arrangers.

We hung out at the market for more then two hours. Sometimes it was absolute chaos, with 2-year-olds dumping over their grocery-filled mini carts, but other times -- when older kids outnumbered the little ones -- the place hummed like a fine tuned Swatch watch. My son put on an apron to restock the shelves, a cashier called the nearby "bank" to request more fake dollar bills, a deli worker made a sandwich for a customer wearing a dinosaur jumpsuit.

The parents got into it, too. I heard one dad say, "Cleanup on aisle seven," and I couldn't resist humming The Clash song "Lost In the Supermarket."



More Information ...
Betty Brinn Children's Museum
929 E. Wisconsin Ave.
Milwaukee, WI 53202
(414) 390-5437
http://www.bbcmkids.org

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