Whether it’s in the garden, the home, the garage, the medicine chest, or the clothes you wear, there are ways to be socially responsible, lessen the landfill load, and sleep better at night!

Participating businesses and organizations include WE Energies, Urban Ecology Center, City of Milwaukee Recycling Program, and Keep Greater Milwaukee Beautiful. Each participating Brady Street business will host a green partner (either outside or inside participating locations) Rain or shine, it will be a green day on Brady.

And Despite prevailing winds and local horticultural wisdom, merchants and residents will display floral designs using fresh flowers, paper, silk, and organic materials (and anything else they can think of) to create unique, hip, stylish, warm visual interpretations of spring. Even with cool spring Wisconsin temperatures, this event in early May is designed to encourage people to “think spring”, albeit in a container that can be brought in at night! Each design will be on display for the public to view inside and outside, up and down Brady Street during the day.

Local radio personality, Bob Reitman, Shepherd Express Columnist , Art Kumbalek, and Today’s TMJ4 News Anchor Mike Jacobs will be judging the entries and will announce one residential and one merchant winner at 3:00 p.m. in front of Fire House Engine Co. #6 on the corner of Brady and Franklin. Throughout the day of the event, merchants will offer a variety of Flower Power specials including floral-inspired entrees and beverages, “sunshine sales” and green light (compact fluorescent variety) specials.

Flower Power is sponsored in part by DigiCOPY Inc. and Print Media Partner, Shepherd-Express, Express Milwaukee.com, Keep Greater Milwaukee Beautiful, Budweiser, Sprecher Brewing Company, New Glarus Brewing Company, and the 2008 official Brady Street event photographer Image Zone Photography. For more information visit the link above.