Milwaukee's Daily Magazine Saturday, Nov. 7, 2009
Today
Hi: 72
Lo: 46
Sun
Hi: 61
Lo: 50
Mon
Hi: 58
Lo: 41
Section Sponsor
Article Tools
Print this Article
Make text larger
Related Twitter Posts

  • JadeYG:
    @AdageBusiness even I cook for family or my friends I truly enjoy to cook, also I'm pretty quick. I love Mediterranean food.

  • silencendnoise:
    Might be going down under in Australia, or getting my Mediterranean on in Italy, France, and Spain. This summer shall be revolutionary.

  • Diablo1969:
    It's Friday and need to think of what to do...Go to the riverwalk, the movies or maybe to a gentlemen's club...peace out

  • purple_bell:
    Imma go flea market at riverwalk wiv weiling tmrw! <: Maybe to sentosa for the bible retreat or smth in the morning too.

  • Bdoing:
    @PizzaPizzaLtd link - Just in case you wanted "Mediterranean Greek Salad" because you're using an auto-bot or something,


Follow us on Twitter ...
In Dining
Yaffa restaurant to bring exotic flavors to Riverwalk
 
By Jeff Sherman RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Jeff Sherman

Published July 26, 2005 at 5:40 a.m.
Tags: yaffa, chitko, riverwalk, mediterranean, 2 sweet, sendik's

A long-vacant Riverwalk restaurant space in the Cawker Building, 108 W. Wells St., will be home to a new restaurant called "Yaffa" -- which means "beautiful" in Hebrew -- in September.

For John Chitko, who is currently honing his skills at Michael Hemeid's 2 Sweet International Delight on the East Side, "Yaffa" has big, beautiful meaning. During a 2001 voyage to Costa Rica, Chitko met Oded Gabay, from Israel, who encouraged him to follow his passion for cooking and enroll at the Art Institute of New York City, which he did.

The 1993 Franklin High grad grabbed much of what he wants Yaffa to become from a free flowing, casual place in Costa Rica called Tamarindo ("Lazy Wave").

"We had the greatest times just hanging out, drinking beer and eating excellent seafood," says Chitko. "There was no care in world at this open air restaurant ... there was always tomorrow."

With this concept in mind, Chitko marinated on ideas during his time in New York, where he worked at the Mercer Kitchen under Jean-Georges Vongerichten and with Chef Zak Pelaccion at Chicken Bone Café in Brooklyn. He also became a big fan of Mediterranean food.

"If you go from Morocco to Algeria to Israel to Palestine ... all have very similar spices, customs. And the food is so exciting, it's the exotic food of the world."

How so? Says Chitko, "A lot of ginger, a lot of saffron, cilantro ... it's all about big flavors. I said, back home, we don't have anything exactly like this. How can I use the inspirational flavors of the region and put my own twist on it?"

So, he returned home to work as he crafted his vision, cooking for Mark Weber at the recently closed Watermark, and received true creative freedom at Sendik's in Mequon.

"That's where I really got intense with Moroccan cooking. I had just a great mix of people say, 'this food is amazing.'"

Build out and excavation work on the restaurant has begun with up-start firm, Nagel-Tobiczyk Architects, LLC (NLTK) doing the design work. When complete, Yaffa will have a "New York meets Mediterranean" feel, with dinner seating for 58, 20 more seats in a bar area and a lounge. There will also be patio access on the Riverwalk.

"I want a place where people can come to relax," he says.

Yaffa will specialize in teas and wines by the glass, and of course, Chitko hopes his team will excel at atmosphere, style and service.

"It's going to be a place to relax and have a good time, and a place to be comfortable, not feel intimated. Down tempo acid jazz will fill the space, but not overwhelm it," he adds.

Yaffa will feature a tapas/mesas menu, traditional entrees with a rotating menu and non-traditional dishes like venison and ostrich. Variety will be key, according to Chitko. Paella, seafood, salads, couscous, rice, spreads and hummus will be on the menu.

"This will be the exotic food of the world and big flavors," promises Chitko, who says that for him, success will be making people happy.

"The biggest kick I'll get out of this job will be watching people enjoy my food. It's not about me, it's not about having my own place, it's about people enjoying what I do."

18 comments about this article.
Post a comment / write a review.

Recent Talkbacks ...

Posted by OMCreader on April 9, 2006 at 3:30 p.m. (report)

Laura said: Had dinner at Yaffa last night and it was outstanding. The chicken tagine was delicious. My husband had the schwarma sandwich--excellent. Hors d'oeuvres were good. Creme brulee for dessert-yum! Will definitely go back

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by OMCreader on March 2, 2006 at 4:23 p.m. (report)

Marissa said: Very disappointed in the menu.

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by OMCreader on Feb. 7, 2006 at 1:36 p.m. (report)

BW said: the chicken tajine/tangine was good, i just wish they served it in an actual tajine!

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by OMCreader on Jan. 21, 2006 at 8:29 a.m. (report)

Dean said: ya johnny,good luck with Yaffa, you earned it!

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by OMCreader on Aug. 8, 2005 at 1:42 p.m. (report)

city girl said: CASABLANCA RESTAURANT ANYBODY? Now that is where you will find exotic Middle Eastern Food. They have the most tastful vegatarian buffet ever! Hopefully Yaffa can offer the same?

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5




Show me the other 13 Talkbacks
OnMilwaukee.com is part of the In Click Network. Other In Click sites include: 30RockReport.com | Behind The Scenes at OnMilwaukee.com | BetterRecipes.org | Bimmer Digest | Brain Brawn & Body | BrewCityBeats.com | Brewcitybigscreen.com | britneysnation.com | BritPop Rocks | Brooklynbanter.com | CactusLeagueReport.com | Caffeinateddigest.com | Culinary Piedmont | Cycling Chainring | Daily Lost Update | Daily Milwaukee News | Daily Spa | DannyGokeyMilwaukee.com | Dogs Blogs | EarthFueled.com | Edible Wisconsin | FanaticPhotog.com | Gadget Deals and Steals | GolfLinksWisconsin.com | H1N1 Alerts | H1N1 Blog | H1N1 Prevention | H1N1 Reporter | H1N1 Tracker | HogEnthusiast.com | Informed Runner | iPhone Daily Report | Man United Nation | Milwaukee Brewers Nation | Milwaukee Bucks Blog | Milwaukee Dad | Minnesota Wild Nation | MomMilwaukee.com | My Super Stocks | MyGayMilwaukee.com | MyHangoverHelper | News on Draught | NY Mets Nation | OnAtlantaGA.com | OnAustinTX.com | OnBaltimoreMD.com | OnBirminghamAL.com | OnBostonMass.com | OnBuffaloNY.com | OnCharlotteNC.com | OnCincinnati.com | OnClevelandOH.com | OnColumbusOH.com | OnDallas.com | OnDCmetro.com | OnDenverCO.com | OnDetroitMI.com | OnDoorCounty.org | OnFortLauderdale.com | OnGreenBay.com | OnHartford.com | OnIndianapolisIN.com | OnKansasCityMO.com | OnLakeCountry.com | OnLosAngelesCA.com | OnLouisvilleKY.com | OnMadison.com | OnMemphisTN.com | OnMiamiFLA.com | OnMilwaukee.com Cars | OnMilwaukee.com Metro Headlines | OnNashvilleTN.com | OnNewOrleansLA.com | OnNYCny.com | OnOrlandoFL.com | OnPalmSprings.com | OnPhiladelphia.com | OnPhoenixAZ.com | OnPittsburgh.com | OnPortlandOR.com | OnProvidence.com | OnRichmondVA.com | OnSacramento.com | OnSaltLakeCity.com | OnSanAntonioTX.com | OnSanDiegoCA.com | OnSanFran.com | OnSanJose.com | OnSeattleWA.com | OnSinCity.com | OnStLouis.com | OnStPetersburg.com | OnTampaBay.com | OnTucsonAZ.com | OnTwinCities.com | OnWichita.com | OnWindyCity.com | Packers Posts | Porsche 911 Fans | PriusFans.com | Roller Derby Network | SnuggieFans.com | SummerfestRocks.com | Swine Flu China | Swine Flu Reporter | The 24 Reporter | The Barack Obama Fan Club | The Brilliant Manager | The Comic Book Reporter | The In Click | The Office Fan Blog | TheHDTVReporter.com | TheNetbookBlog.com | TheNewParentBlog.com | Trueguitarheroes.com | Vintage Mets | VW Busses | WaukeshaWeekly.com | Weekly Media News | Wisconsincustomhomenews.com | WisWomen.com | Woodworker Digest