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In Dining
Take the Milwaukee Challenge: Whole Foods veggie burgers vs. Boca / Gardenburger
Even from appearance alone, the chef-prepared veggie burgers (the huge ones in the middle) looked like winners.
By OnMilwaukee.com Staff Writers

Published May 6, 2009 at 11:33 a.m.
Tags: veggie burger, milwaukee challenge, whole foods market, boca, gardenburger, vegan, bbq

(page 2)

Maureen Post
Staff Writer
Pick: Whole Foods burger

As an eater of meats, I opt for the vegetarian or vegan alternative more often than you'd expect and I honestly thought I'd be partial to the Boca burger. The vegetarian burger is a staple in my freezer, and although the vegan version isn't particularly my choice, I like their thin, mildly seasoned soy patties. It's not a hamburger but it's an easy, healthy alternative. But I have to say our taste test proved me wrong.

I initially worried Whole Foods' thick, coarse patty would be dry; the 1.5-in. burger was visibly stuffed with coarse quinoa and whole grains. But it wasn't at all. Did it taste like a beef patty? No. But, unlike the pre-packaged soy counterparts, it actually felt like a burger. Hefty on the bun, the Whole Foods vegan burger was the proper balance of grain and bean. Neither crumbly nor chewy, the burger took on the texture of meat and adapted the smoky flavor of a hot grill.

Made fresh and never frozen was another added bonus. When tasted side by side, I could all of a sudden detect the frozen flavor in the Gardenburger and Boca versions. The Whole Foods vegan burger held up far better than the other two and I'd definitely go back for more.

Bobby Tanzilo
Managing Editor
Pick: Whole Foods burger

I'm not a vegetarian so I have a hard time imagining myself choosing any of these over an actual hamburger (although I do love the ostrich burger at Hooligan's). If I want a burger, I eat one. If I don't, I eat something else. I wouldn't likely choose an imitation of a burger. However, of the three, the Whole Foods example was the most satisfying, with a good flavor that doesn't attempt to mimic beef. It's clearly got bits of carrots and other vegetables and boasts a nice hearty size and shape.

Unlike the Boca burger, it's also pretty moist -- although the Gardenburger isn't nearly as dry as the Boca, either. Both the Boca and Gardenburger examples are flat and mass produced-looking (because, of course, they are mass produced) and get lost on the bun. Add to that the fact that the toppings overpower their flavor and they end up seeming pretty insignificant in comparison with the weighty, flavorful fresh burger made the Whole Foods chefs.

Andy Tarnoff
Publisher
Pick: Whole Foods burger

I definitely don't dislike veggie burgers, though I rarely seek them out. While I'm not a vegetarian, for many reasons, I wish I was, and I have no problem eating veggie burgers when presented with them. Thing is, there are few things I enjoy more than a great beef hamburger, and every store-bought, frozen veggie burger simply pales in comparison to the real deal.

That's why it's important to judge veggie burgers on their own merits -- nothing will ever compare to the taste of an actual hamburger. Both the Gardenburger and Boca products tasted bland to me; not offensive, but certainly not anything to get excited about. Not surprisingly, the Whole Foods offering blew them both away. Again, it didn't taste like a real burger, but at least it tasted interesting. Hints of soy sauce and spice, plus an interesting texture, made the vegan barbecue burger taste substantial. I still found it slightly bland, but with a little salt, a pickle, some onions and mustard (and on a great bun), this is something I'd actually buy on occasion.

Was Whole Foods' offering the best veggie burger I've ever had? Yes. Does it compare to an average hamburger? No. But it's healthier and totally guilt-free for this reluctant carnivore. And that's good enough for me to include it in my next tailgate party of backyard barbecue.

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More Information ...
Whole Foods Market
2305 N. Prospect Ave.
Milwaukee, WI 53211
(414) 223-1500
http://www.wholefoodsmarket.com

8 comments about this article.
Post a comment / write a review.

Recent Talkbacks ...

Posted by bg37 on Sept. 5, 2009 at 10:53 a.m. (report)

i just had one for lunch and it was very tasty. cept i paid 2.99 for mine! i also like dr praeger's tex mex burgers ( trader joe's)... you can see the veggies, i had peas rolling out of my burger.. anyone know any nutritional values on this one though?

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Posted by CoolerKing on May 18, 2009 at 8:10 p.m. (report)

Julie, give me a clue. I looked through Whole Foods, even asked at the meat counter about those burgers. They looked at me like I was crazy.

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Posted by OCMEX on May 9, 2009 at 12:07 p.m. (report)

This is'nt food it's what food eats. Blaaaak!

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Posted by Aardvark on May 7, 2009 at 3:39 p.m. (report)

jthom - and your comment "Guy Fieri is a giant tool" was very original as well. Excuse me while I go fry up some vegan bacon...

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Posted by burger lover on May 6, 2009 at 4:18 p.m. (report)

Morningstar Farms Spicy Black Bean Burger! I would admit that there is really a great pre-made burger. This is awesome with some good cheese, it is really a great product!

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