vickionline: @MizzDangerous LoLo's in Scottsdale or Phoenix? they have good waffles and chicken
about 3 hours ago
motordivision: I can go for some good mexican food or koraku right thought.
about 4 hours ago
makinmoves247: NEW XCLUSIVE SATURDAY NIGHT COMING TO SCOTTSDALE...stay tuned...MUST be on list to get in. Go to urbanaz.com to get on or u won't get in!
about 6 hours ago
eatingforfun: link @jasoncastro pot roast?!? No enchiladas or some good homemade Mexican food!! : (
about 7 hours ago
CHRISTINAM1979: @jasoncastro pot roast?!? No enchiladas or some good homemade Mexican food!! : (
about 7 hours ago
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 | By Molly Snyder Edler   OnMilwaukee.com Staff Writer E-mail author | Author bio More articles by Molly Snyder Edler |
| Published June 18, 2007 at 11:27 a.m. |
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Pepe's Pink Taco will take over the high-profile space, 2014 N. Farwell Ave., that formerly housed Sol Fire restaurant.
Cecil McGraw, director of operations, says the Mexican bar and restaurant opens in mid-July. The remodeled space will include a larger kitchen and a 40-ft. deck attached to the North side of the building.
"We're in this for the long haul, and are doing everything we can to assure this isn't a fly-by-night venture," says McGraw. "We want to be what La Casita was 15 years ago."
The Ibarra brothers, owners of CO2 Ultra Lounge, also own Pepe's.
Pepe's Pink Taco has no connection to the Scottsdale, Ariz. eatery called The Pink Taco. Scottsdale Mayor Mary Manross was put off by the suggestive name, a slang term for vagina, and asked its owner to change it.
McGraw knows the name might offend some Milwaukeeans, but believes most people will find it humorous.
"We didn't want to call our Mexican restaurant 'el' this or 'la' that like all of the other Mexican restaurants in town, so we chose something that was more fun," says McGraw.
Pepe's Pink Taco's one-page menu focuses on simple, quality, affordable meals and tasty beverages.
Stay tuned to OMC for more information about Pepe's Pink Taco in the near future.
2014 N. Farwell Ave.
Milwaukee, WI 53202
(414) 271-7465
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12 comments about this article. Post a comment / write a review. |
Recent Talkbacks ...
Posted by terriannie on July 27, 2007 at 1:28 p.m. (report)
I've been told that the name is changing due to neighborhood pressure. I think it's going to be "Pepe's Super Taco Shack" or something like that.
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Posted by boomper on July 9, 2007 at 5:15 p.m. (report)
Pepe's is also the name of a major Chicagoland chain, so I don't think that name would be a good idea either as for trademark. The Pink Taco name does not matter that much to me, quality and service will mean ten times more. I can see thinking the name might be a bit not the best idea, but if it TRULY offends anybody, they need to get a life and worry more about things in life that REALLY matter! Just my humble opinion.
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Posted by sybildor on June 20, 2007 at 7:47 p.m. (report)
I am certain that when that branding/copyright lawsuit hits, OMC will be right there at ground zero, REPORTING LIVE!! Recent articles on this site have me wondering if there's been a change in editorial direction.
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Posted by meinbayview on June 20, 2007 at 6:13 p.m. (report)
God forbid a Mexican restaurant use "El" or "La" in their name. "The" is so unoriginal...especially when it's in Spanish.
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Posted by chuckk on June 19, 2007 at 4:54 p.m. (report)
I am indifferent about the name itself, but the fact that the local owners of this establishment are blatantly aping a name that's already copyrighted and operating in four other states is asinine. The next article about this restaurant on OMC won't be about, "Milwaukee residents react contraversial name." Contrarily, it will be headlined, "Local business sued over name and branding rights". This "fun name" idea isn't much better than if they named it "Pepe's Q'Doba." Or better yet, "Pepe's Taco Bell." I give it two months before this happens.
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Show me the other 7 Talkbacks
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