Where did Taco Bell and the frozen-margarita machine come from?
Bienvenidos a Mexican Dining Week on OnMilwaukee.com. This week, in honor of Cinco de Mayo, we're spicing things up with daily articles about Mexican restaurants, foods, drinks, sweets and more. Enjoy a week of sizzling stories that will leave you craving Milwaukee's Latin offerings. Olé!
While on a University of Southern California fellowship a few years back, I had a clever and entrepreneurial young colleague named Gustavo Arellano. The son of Mexican-American immigrants, he wrote a semi-satirical Q & A column for the Orange County Weekly called "Ask a Mexican." It was so wildly popular, the column became nationally syndicated and got him an appearance on "The Colbert Report."
Gustavo has a talent for observing the collision of Mexican and American cultures with a humorously critical eye, and he has now published "Taco USA," an account of how Mexican food and drink became Americanized in this country. A review of the book in the online magazine Slate said, "If you've ever wondered about the roots of Taco Bell or why fajitas are called that or who invented the frozen-margarita machine, you'll find answers here."
Read this New York Times profile of Arellano and his book.
Or read the book about the history of In n Out and learn that In n Out, Carl's Jr./Hardee's and Taco Bell were all started by GIs when they returned from WW2.
1 comment about this article.
Post a comment / write a review.
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.