| By Molly Snyder Edler OnMilwaukee.com Staff Writer E-mail author | Author bio More articles by Molly Snyder Edler |
| Last updated April 22, 2005 at 11:54 a.m. |
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When my brother-in-law and his wife visit from San Francisco -- the city of fabulous sushi, uber-fashionable shoes and famous folks -- they always go to Goldmann's.
San Francisco may have Bloomingdale's, Macy's and Nordstrom's, but it's only at Milwaukee's Goldmann's Department Store where you can buy a mumu, play the lottery and eat a plate of meatloaf all in one shopping experience.
"It's a little slice of heaven here," says Milt Pivar, store owner.
Goldmann's, 930 W. Mitchell St., is Wisconsin's oldest department store and recently celebrated its 106th birthday. Although the eclectic stock changes regularly, the building itself -- as well as many of the employees -- remains the same. The wide, wooden staircases creak, the "bargain basement" smells like a basement, and Essie still works in lingerie.
"I don't know a damn about hosiery or lingerie, but I can tell you one thing: we are one of the only department stores that still sell snuggies (old-school undergarments that your Grandma wore in lieu of long underwear or leggings) as well as bras that would fit on the side of a building," says Pivar, while Essie holds up a 52FF-sized bra.
The store not only carries gargantuan brassieres, but also men's shirts up to a 10x and size-70 belts.
"There are a lot of fat guys in Milwaukee," he says, laughing. "And I'm one of them."
The availability of mega-sizes is only one of the many niches keeping Goldmann's alive today. Other store specialties (or peculiarities) include racks of school uniforms, a classic candy counter selling retro sweets like jaw breakers and candy raisins, zoot suits, African clothing sets, stacks of flour sack towels, an extensive selection of shopping carts, unique lights and lampshades, bolts of fabric, upholstery and fake fur, and more.
The store also sports inexpensive men's, women's and children's fashions.
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