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In Dining
Baker's Ice Cream Parlour revives Farrell's fun
 
By Molly Snyder Edler RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Molly Snyder Edler

Published Aug. 23, 2004 at 5:31 a.m.
Tags: farrell's, ice cream

In the spirit of Farrell's Ice Cream Parlours, Patrick Baker will open Baker's Ice Cream Parlour & Eatery in New Berlin this fall.

"My family went to the Southridge Farrell's. I remember when it opened; they had a tongue twister contest. If you could say 'Farrell's features fabulous foods and fantastic fountain fantasies for fun-filled festive families' you would get a licorice whip," says Baker, whose eatery will open at 151st and National Avenue in October. "I memorized the saying."

Baker plans to have a very "Farrell's-esque" atmosphere, with red wallpaper, dark wood paneling, black and white tile floors, Tiffany-style lamps, a player piano, Gibson Girl drawings hanging on the walls and staff uniforms featuring vests, arm garters and old-time skimmer hats.

Also like Farrell's, guests receive a free sundae on their birthday and the staff will sing a raucous version of "Happy Birthday," complete with the bells, drums and sirens.

"To complete the atmosphere, we've found a company that still makes the same silver fountain dishes that Farrell's used," says Baker, 39, who is currently a partner in Professional Management of Milwaukee, an accounting firm for physicians and dentists.

"Ice cream sundaes should be served in silver dishes and glass goblets, not in plastic. The presentation of the sundaes is as important and the sundae itself."

Bakers visited a former Farrell's in Eugene, Ore. earlier this year, but found it very disappointing. Although the place still looked similar to the old Farrell's, there was rock music playing and the staff wore jeans and T-shirts. Another Farrell's opened in Temecula, Calif. a few years ago, but didn't have the Ragtime décor, and closed two years later. There are currently two Farrell's restaurants, both in California.

Baker plans to stick with the tried-and-true Farrell's theme, including a super-sized sundae served on a stretcher.

The Big Top sundae will include ten scoops of vanilla ice cream, ten scoops of chocolate ice cream, and ten scoops of strawberry ice cream. It's then smothered with chocolate, strawberry and pineapple toppings, five bananas and "gobs and gobs" of whipped cream. It will take two employees to transport.

Recently, Baker met with Bob Farrell (pictured) and Ken McCarthy, the business partners who founded Farrell's in 1963.

"Even at 83 years old, Ken has agreed to advise me on this restaurant and provided me with training and operations manuals from the '60s. Knowing that I have the support and approval of the Farrell's founders gives me far more confidence in what we're creating," says Baker.

26 comments about this article.
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Recent Talkbacks ...

Posted by tweber0993 on Dec. 9, 2007 at 6:20 a.m. (report)

BAKER'S CLOSED - According to their website, Baker's served their last ice cream sundae on Sept. 1, 2007 So they were in business about 3 years, how sad I never go a chance to go there. Anyone know what happened?

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Posted by Christina Bombina on Nov. 22, 2006 at 4:27 a.m. (report)

I ordered a chocolate malt. It tasted odd. The manager said it must be the malt that I didn't like. She got one without it. I still didn't like it and I didn't drink it. She made me pay for it anyway, and when I left she said, "come back again, but next time, no ice cream for you." She made sure that she acted like it was my fault I didn't like the ice cream. I realized later that they used that vanilla BEAN ice cream, which tastes like booze to me.

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Posted by Christina Bombina on Nov. 22, 2006 at 4:21 a.m. (report)

The fish fry and coffee are good. The candy store part is too small.

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Posted by OMCreader on Jan. 29, 2006 at 10:21 p.m. (report)

Roger Baker said: The address is 15175 W. National Avenue. It's on the south side of the road, about a half mile east of Moorland Rd.

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Posted by OMCreader on Jan. 16, 2006 at 11:21 a.m. (report)

DONNA SCHOENBORN said: What is your address in New Berlin, and what other businesses are around you so we can find it?

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