Whole Foods swung open its doors today at 9 a.m. and Milwaukee was ready. The store filled up immediately with curious taste-testers (there were samples galore) and eager customers.

By noon the store was even more crowded as the lunch set sampled the brat and beer bar, the salad bar, the coffee counter, the gelato case, the seafood bar and more.

If you didn't make it down, you can get a look at the scene via the photos above.

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