 | By Jeff Sherman  OnMilwaukee.com Staff Writer E-mail author | Author bio More articles by Jeff Sherman |
| Published July 10, 2006 at 2:31 p.m. |
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If you've listened to WLUM-FM 102.1 today, you've noticed a change. The station is playing 2- to 5-second tidbits of songs back-to-back-to-back for extended periods of time. Within the music blocks an announcer reads "Quick 102, the revolutionary radio station for your lifestyle and just your favorite parts of your favorite songs." Other announcrements contrast the station with "The Hog" and mention the number of "songs" played per hour.
The music mix is only a bit different than the station's typical alternative mix. The Web site for the station also is under construction.
Stay tuned, if you can handle it.
Update: (posted Tuesday at 5 p.m.)
The "switch" is here and FM 102.1 is now calling itself Independent. Alternative. Radio. An "All Things Alternative Weekend" starts Friday at 5 p.m.
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