Milwaukee's Daily Magazine Thursday, Dec. 3, 2009
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  • luvya4evr:
    or is it ey-yi-yiaa!! ...?

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    @djjAckizback hahahaha yi i feel it. so what are you gonna call the new year? twenty ten or twothousand ten? or oh ten? or wha

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    If I was a TV newscaster, I'd attempt a handstand and/or somersault at the end of the show, instead of a professional paper-shuffle pretense

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Milwaukee, a complete lack of pretense
 
By Jeff Sherman RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

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More articles by Jeff Sherman

What is a blog?  For us it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Published Feb. 11, 2008 at 8:19 a.m.
Tags: pretense, sun times, dave hoekstra, yi, jianlian, mader's, bronze fonz, slogans, marketing

Chicago Sun Times reporter, Dave Hoekstra, did a nice piece on Milwaukee on Sunday. One line, at least for me, truly stood out.

In the middle of his report that highlighted our city's "new brew," Chinese import Yi Jianlian, the coming-soon International Trade Center inside the Pabst Brewery "The Brewery" project and other Milwaukee institutions like Mader's, Hoekstra wrote, "one of my favorite things about Milwaukee is its complete lack of pretense."

"Lack of pretense," now that's good. Marketable, too. I'm not a big fan of slogans for cities; most are lame. But, if you need a talking point or a simple way to explain Milwaukee to someone who knows little or nothing about our town, a growing city, with a complete lack of pretense" is pretty good.

We have a little pretense; everyone does. But, Milwaukee's is understated. We are true, grounded and challenged to evolve (while staying true to our past).

Hoekstra ends with a nod to our impending bronze Fonz. He writes, "After all, Chicago has a Bob Newhart statue on Navy Pier."

Milwaukee, home to NBA's second Chinese sensation and a bronzed Arthur Fonzerelli -- no insincerity or pretense there. Thanks, again Chicago for helping to keep us real.



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Posted by Tammy on Feb. 15, 2008 at 9:42 a.m. (report)

I agree - And I can't believe that I haven't summed up Milwaukee's cachet as 'lack of pretense' when I try to describe to others why I love and stay in the city I grew up in. But lack of pretense doesn't mean that we haven't changed, grown and become hipper over the years!

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Posted by Skeffert on Feb. 11, 2008 at 12:09 p.m. (report)

When I moved hear four years ago, I was pleasantly surprised not only by how much the city and region have to offer, but also by a certain vibe. I never referred to it as a lack of pretense, but that about captures it. I've got eclectic interests, but so often, I get put off by the snobbery of other culturally vibrant cities. It's very rare to find a town where so many interests and values coexist, but in Milwaukee this dynamic plays out daily, and I think it's great. Then again, I'm a Gemini.

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Posted by mkelover on Feb. 11, 2008 at 11:10 a.m. (report)

Um, Yi is not 7 foot 6 inches tall, he's about 7 foot. Not sure where that guy that Yi was 7-6, maybe he was thinking about Yao?

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