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Milwaukee Talks: Kevin Brandt, 2004
By Andy Tarnoff RSS Feed Twitter Feed
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E-mail author | Author bio
More articles by Andy Tarnoff

Published March 23, 2004 at 5:41 a.m.
Tags: kb, brandt, wklh, dave and carole, bvk

Four years in the life of WKLH's Kevin Brandt is enough to slow anybody down, and KB will be the first to admit that he's mellowed out a bit since we first talked to him in 2000.

He's been fired and rehired from his morning show, and his 9-5 ad agency job has taken a few turns, too. He's quit his band and started anew with a more quiet, acoustic solo gig. And at 40, he's a bit more serious, too -- not necessarily the KB you hear each morning on Dave and Carole.

We caught up with Brandt recently to see where he's been and where he's going, in this latest edition of Milwaukee Talks.

OMC: What's happened in the three and a half years since the last interview?

KB: I was fired. We did the interview, and a week later, I was fired.

OMC: I hope we didn't have anything to do with that.

KB: Well, the interview didn't run until after I was fired.

OMC: So quite a bit has changed. Bring us up to speed.

KB: I'm transitional now. I'm gonna become a woman. No, I guess the morning show has been going great. In the last book, we were number one.

OMC: Can you recap why you got fired from WLKH, and why they brought you back?

KB: I wish I could tell you, because I don't know. No one's really talking about it. They did some research and I did not research well, especially with women. A lot of women came to my defense, though, and wanted me back on the air. I say a lot of things and act like their husbands do, and they can't really hate their husbands.

OMC: You weren't gone very long, were you?

KB: Two weeks. (The station's) e-mail was just inundated. You don't know, when you're sitting in the studio, if you're doing something positive or negative, and if people like you or don't like you. But it's nice to know, for whatever reason, people listen.

OMC: Did you expect that outpouring of support?

KB: No, not at all. It makes you feel good.

OMC: They retooled the morning show a bit when you returned, right?

KB: They wanted me to go back and do sports, but I told them they fired me partially because my sports reports were inaccurate -- on purpose. I fit more comfortably in this seat, anyway, just commenting. So here we are. You know, it's hard to believe it's been 10 years now. I've had a longer career in radio than I've had in any other job.

OMC: Speaking of jobs, you've switched ad agencies in your 9-5 job, too. You've been pretty nomadic lately.

KB: Yes, I was at Hoffman-York, then Kohnke Hanneken, then I went to BVK, then I went back to Hoffman-York. I had been working on the account side, and I was given the opportunity to go to Hoffman-York on the creative side and to be a writer. It fits my wardrobe a little better.

OMC: So here's the tough question: You worked on the Brewers' account, and after the Ulice Payne situation this winter, you went on the air and delivered a scathing but eloquent monologue. Then your agency lost the account. Was there fall-out from this?

KB: At WKLH, we're playing music that's older than our audience. But classic rock is no different than baseball. Baseball is a game that hasn't changed. It's slow, and it's not exciting. It's dying out, and the young people don't understand it. At the morning show, we realized that we have to bring everything around the music and make it contemporary. The Brewers haven't done that.

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Posted by OMCreader on Nov. 28, 2005 at 1:12 p.m. (report)

Steven said: Cool this ought to raise at LEAST 200 bucks

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