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    ...or in california taking a nap in a park

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    RT @PrettyBossK: @oooshebad :: cheese wontons ? --- yea man they sell those everywhere or just Linden ?

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Happy cows come from Wisconsin, too
 
By Andrew Wagner RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Andrew Wagner

What is a blog?  For us it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Published Jan. 11, 2007 at 12:59 p.m.
Tags: cows, farm, california, cheese

Maybe I'm just sensitive, considering the time I spend each summer around the barns at State Fair Park, but the latest California cheese commercial has me steaming.

You've seen them, a bunch of cows parading around sunny fields with the tag line: "Great cheese comes from happy cows … happy cows come from California."

In the commercial, a young calf is asking a cow in the field where she came from. After a little prodding, the elder cow shudders and the picture fades into a shot of the cow, standing in the middle of a windy blizzard -- an obvious dig at Wisconsin.

First of all, it hasn't snowed here since the beginning of December. Let's just get that out of the way.

More importantly, do the farmers of California really think that their idiotic campaign will actually have an impact here? Why on earth would Wisconsinites spend money on dairy products imported from the West Coast? Surely, it can't come in cheaper than products made in say, Reedsburg, Merrill or even Waukesha.

My friends in California like to point out that Wisconsin isn't officially "America's Dairyland" anymore. That's fine, at last check Wisconsin had a heck of a lot more lakes than our neighbors to the west, yet Minnesota still promotes itself as the "Land of 10,000 Lakes."

Wisconsin still has the largest Junior Dairy Show in the country at the State Fair, and the dairy industry contributes more than $20 billion to the state's economy. Considering that the citrus industry provides just $9 billion to the Florida economy and Idaho only gets $2.5 billion for potatoes, it looks like Wisconsin farmers have a pretty good idea of what they're doing.

And we're not the only ones, it seems, drinking our milk. More than 90 percent of the cheese made in Wisconsin is sold outside the state.

So don't buy into the hype. The cows in California may be happy, but maybe that's just because they haven't been to Wisconsin. And if that state really is the new cheese capital of the world, maybe we Wisconsinites can ship our foam hats and let their sports fans become the oft-insulted "cheeseheads."

That's one title Wisconsin could gladly give up.

4 comments about this article.
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Recent Talkbacks ...

Posted by snittc on Aug. 5, 2007 at 6:01 p.m. (report)

Duh, of course those cows are happy ! They're on drugs !

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Posted by SaucyPantelones on Jan. 12, 2007 at 10:46 a.m. (report)

The thing about California cows is that most of them are factory raised (although there are some free range farms of course). So the propaganda might have you believe they're ALL nice and cozy and smiley. But really most calicows are butts-to-nuts in a huge warehouse being pumped full of corn and antibiotics. I suppose they're actually butts-to-teets but you get the point. The bottom line is that these commercials are just propaganda. If cows could talk I'm guessing that "happy" is the last thing they said they felt. They'd probably say "What the hell are you feeding me? I'm supposed to eat grasses! Hey what is that?! *OW* WHAT ARE YOU POKING ME WITH? STOP INJECTING ME FULL OF STUFF! Oooof, my liver feels all abscessed and broken-like "

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Posted by creativemak on Jan. 12, 2007 at 10:31 a.m. (report)

Cows have leather and hair, i'll bet they aren't too happy during those warm summer months. I wouldn't want to be walking around with a leather coat on at Venice Beach.

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Posted by Cheeseman on Jan. 11, 2007 at 3:27 p.m. (report)

The sad part is that at most supermarkets in Milwaukee there's not much Wisconsin produced artisan cheese to be found among the blocks of Kraft cheddar (luckily, at least there is Bel Gioioso and some others). Either the stores or the consumers ought to be more willing to try and support Wisconsin cheese, especially the smaller producers.

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