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| By Andy Tarnoff Publisher E-mail author | Author bio More articles by Andy Tarnoff |
| Published Aug. 13, 2001 at 5:15 a.m. |
|
(page 2)
OMC: We gotta get to your Lazer job at some point ...
CW: Metro Traffic still wanted me to stay with them and do traffic through them for Lazer. I said I wanted to cut out the middle man and work directly for Lazer and they said, "Excellent, you're on." So I did that for six months, and then for my 30th birthday, I got my own morning show on The Point. I did that for eight months until that disintegrated. It was great musically, but they told me on Opening Day that we were done. There was an emergency meeting when they told us the format changed.
I thought I was a free agent after they cut us loose, and I'd known (program director) Brian Kelley for a while. I thought that working for Bob and Brian could be a possibility, and I didn't think I was too old for that format. That's when they switched (former Lazer 103 newswoman) Liz Borden and me, which was unfortunate for her. You're either on the receiving end of something good in radio or really bad. But it turned out great for Liz, who now works at a station in Portland, Maine.
OMC: So you joined Bob and Brian three years ago. Did they throw you right into the mix right away?
CW: No, not at all. They basically protect their own, and now I'm in the fold so I get their protection. It was tough early on. I said that if you want to argue every day, that's fine, because I'm not going to take your crap treatment. They were jerks, but that's what they do. They test your mettle.
OMC: How long did that last?
CW: I don't think I started feeling comfortable there until five or six months into it. And one day, it just changed. I popped in after a weekend, and they said, "So what did you do this weekend?" This was off the air, and I thought, why are you asking me?
OMC: Did they really care?
CW: They did! And all of a sudden we were pals. It was like a truce had been called, except that I wasn't in on the truce. I'll take it, though. And now it's awesome.
OMC: Do you like your job?
CW: I love my job! But the real show is off the air. I enjoy that four hours of my day because I can say whatever I want. It feels like nobody else is listening. When you get in there with those three guys, you can just sound off and have fun. Then off the air, it's just a double blast. I'm the luckiest girl in the world!
OMC: Is this best radio gig you've had?
CW: Ever.
OMC: Not to mention it's the number one morning show in Milwaukee?
CW: It's icing on the cake.
OMC: People I talk to tell me they listen to Bob and Brian every day from beginning to end.
CW: Do you remember the Howard Stern movie when the ratings first came in? The average listener listened for four and a half hours to hear what he would say next. Even people who hated him listened for three hours. Everything that every radio boss has told me about how to do morning radio — when to talk, when to stop, Bob and Brian have erased. They have features called "no variety." We're gonna play the Santana song that came out last summer every day at 9 a.m. It works, but it only works for them. They write their own rules and cannot be corralled or roped in. They're a hard team to manage because they're doing it right. People like to poke at them and pick on them, but they're doing it right. They're number one.
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2 comments about this article. Post a comment / write a review. |
Posted by OMCreader on Sept. 28, 2006 at 12:31 a.m. (report)
Andre said: She's naufhty but nice, love to listen to her.
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Posted by OMCreader on May 18, 2006 at 10:41 a.m. (report)
Steve said: I heart Carrie!
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