OMC: Are you aware that you have your own Wikipedia entry?

Bob: No. We don't self-promote very well.

OMC: Speaking of the Web, things have changed so much in the last few years. Is the show easier or harder to do in this age? I imagine being able to look stuff up and having the world of reference at your fingertips is great, but years ago you could have killed an hour when something stumped you because you could take calls on it.

Bob: It's easier and tougher, for the same reason. You can get information, but it's available to the audience. When you do a contest, you have to really think through a question so that you don't make it easy for them to just go in and enter the subject of the question and -- boom -- they've got the answer.

OMC: I bet that makes it tougher to do "You Can't Win."

Brian: Yeah, five questions would go in five days now.

OMC: Can you imagine doing a show now without the Internet?

Brian: With the technology we have now, some of the things we did back in the beginning would have been tons easier.

Bob: Especially with .wav files and things like that. The guy who did Forest Gregg's voice lived in Cincinnati. We had to get him stuff a week in advance.

Brian: We had to -- without knowing the outcome of the game -- come up with three different scenarios for the week's episode that would make sense.

Bob: Now, we could do that in two minutes. The guy could just e-mail us the stuff.

OMC: When you first started in Milwaukee, you broke one of the cardinal rules of radio by making fun of the other morning shows in town -- including the team that now resides across the hall (Dave and Carole on WKLH). What is your relationship like today with Dave and Carole and other radio personalities in the city, and how does it feel to have been around long enough that newcomers will probably come on and make fun of you?

Brian: Who is making fun of us?

Bob: When we first got here, we had no money in the promotional budget. We'd just get on the air and try and be better than everyone else. The only way we were going to get attention was to make as much noise as possible. We made fun of Reitman and Mueller, Dave and Carole, Dick and Ellen -- all of them. We said things that -- if Bob Reitman came up and slugged me in the mouth at his retirement party, I'd probably just have to take it. We still wouldn't be even.

Brian: To their credit, those guys have never held it against us.

Bob: Part of it was being young and stupid, too. It was fun, though, I'll say that. Just having complete autonomy and being able to say whatever you want.

OMC: Speaking of the local media landscape, Mike Gousha's recent decision to resign at Channel 4 ...

Bob: Shocking.

OMC: It was shocking, but it also was another reminder how stable this media market is. So many of the morning shows have been around for so long. Now, you're part of that.

Bob: It's a weird city.

Brian: I don't know. Ethnically, it's very German. I don't know if that has anything to do with it.

Bob: Well, I'm German and I think it is very weird. No where else in America is like this. Maybe Detroit. But, it's weird.

OMC: Another thing you heard with Gousha was people saying, "He is so talented and successful here, why didn't he ever go to a bigger city?" How tempted have you been to move to brighter lights?

Brian: Since my son (Nik) was born, I haven't considered leaving. That's about 17 years.

Bob: We've had plenty of calls.

Brian: There were chances between here and there, but we wouldn't do it.

OMC: Would your show work outside of Milwaukee and Wisconsin?

Bob: Yes.

OMC: But, you would lose the "home field'' advantage in a way. You've been the new guys in town before. Is that harder?

Bob: When we left someplace, whether it was on our own or they told us to go, we were both single. We didn't have families. Now, I'd have to sell a house. I'd have to do a lot.

Brian: We're rapidly getting to the point now where we won't have any kids at home.

OMC: Speaking of big-market radio, identify the speaker of the following quotation: "I have no hatred toward them, but I do want to destroy them. These guys are about ready to get their clock cleaned. I think they're going to have whiplash from going 'What happened?' because once people spend five minutes with me and hear the excitement of this show, they can't go back to that 'Hee-Haw' pace. It's Lawrence Welk versus 'Saturday Night Live.' They don't have a chance."

Brian: (chortles).

Bob: That was Mancow, five years ago.

OMC: Correct. When you look at your syndicated competitors, Mancow, Jonathan Brandmeier, Kevin Matthews, Bob and Tom -- nothing has ever worked. Why is that?

Brian: We could tell you, but ...