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Milwaukee's Daily Magazine for Sunday, April 20, 2014

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In Bars & Clubs

Miller Lite is bringing back an old slogan.

Miller Lite slogan making a come back


It's only fitting that the day after the "Happy Days" cast returned to Milwaukee to dedicate a statue of The Fonz, that one of Brew City's iconic ad slogans also announces a homecoming.

According to several reports, including this morning's chicagotribune.com and Advertising Age magazine, MillerCoors told distributors in a letter Tuesday the famous "Great taste, less filling" campaign is on its way back.

The tagline will appear starting Sept. 1 in revised spots based on last year's "More Taste League," an ad campaign that featured John Christopher McGinley as the "Commish."

The original notable ads featuring Rodney Dangerfield, Bob Uecker, John Madden and others helped the "Great Taste, Less Filling" campaign -- that ended in 1991 and was created more than 30 years ago -- land on Advertising Age magazine's list as the eighth best advertising campaign in history.


Talkbacks

buck | Aug. 20, 2008 at 3:08 p.m. (report)

i drink beer and i wouldn't enjoy that commercial. the guys from the best damn sports show are a bunch of annoying dbags, especially john sally.

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college_dave | Aug. 20, 2008 at 10:31 a.m. (report)

Simple. Just spend some $ on some very funny & attractive celebs/athletes again. This time make it w/ the likes of Will Farrell, Jessica Biel, & the guys from the Best Damn Sports Show. What beer drinker wouldn't enjoy that commercial?

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