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In Bars & Clubs
Mantra Lounge makes room for Decibel/DeepBar
 
By Molly Snyder Edler RSS Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Molly Snyder Edler

Published Feb. 22, 2007 at 5:42 a.m.
Tags: decibel, deep bar, mantra, vitucci's, hi-hat, co2 ultra lounge, esoteria, shooter's, mike vitucci, tony vitucci, beans and barley, east side club, dancing, djs in milwaukee

February is "Bar Month" at OnMilwaukee.com, and we'll serve up more than a six pack a week of bar articles all month long. Look for bartender profiles, drink recipes, revamped bar guides and more!

Over the years, the space beneath Beans & Barley, 1905 E. North Ave., has hosted a variety of nightclubs, including Shooter's, Esoteria and most recently, Mantra. Once again, three Milwaukee guys reinvent the place, this time with not one but two new ventures: a dance club called Decibel and a vodka lounge called DeepBar.

D. Bowie, Drew Deuster and J.J. Kovacovich, all born and raised in Milwaukee, have big plans for their new spots -- which they hope to open sometime in April. Deuster describes Decibel as a "full-out nightclub with music diversity" and DeepBar will serve as Milwaukee's first vodka lounge.

Deuster and Kovacovich, both 27, have a history of bar management. Deuster was the manager and VIP specialist at C02 Ultra Lounge, 715 S. 5th St., and Kovacovich worked at Hi-Hat Lounge, 1701 N. Arlington Pl., and Red Light, 1758 N. Water St.

"We're out five or six nights a week, and have a strong grasp of what people in Milwaukee want," says Bowie, a 30-year-old entrepreneur and nightlife enthusiast.

Mike Vitucci, who owned Mantra along with James Amato, is on board as a Decibel/DeepBar consultant. The Vitucci family still owns the classic corner lounge, Vitucci's, 1832 E. North Ave.

"We loved Mantra, and the city did too," says Deuster. "It's really a blessing that we're taking over a successful spot."

The talented Scott Genke of SG Works is designing the décor. Genke created the Mantra environment -- and did the redesign a few years later. Also, he is the aesthethic mastermind behind Redroom, Yaffa and more.

"Working with Scott has been one of the best parts of this experience," says Deuster. "And it's really exciting -- people won't recognize one thing from the way the space used to look."

Decibel and DeepBar are separate yet connected spaces. Patrons will walk through DeepBar to get to Decibel, and both bars will be chic as well as casual, in an attempt to appeal to many different types of people.

"Both places will have higher-end settings, but we still want people in T-shirts and baseball caps to feel comfortable," says Deuster.

The owners say Decibel will spin music that goes beyond the nightclub norm in Milwaukee, which usually features a steady flow of Top 40, hip hop and electronic. Deuster promises to have "top name DJs" playing cutting edge material.

"Milwaukee has a lot of really creative DJs with their hands tied," he says. "We want to provide a place for them to experiment."

DeepBar was inspired by vodka lounges in Las Vegas, a place Deuster frequents often to visit his girlfriend.

"Vodka is a hot product right now," he says. "There are so many different kinds, and people like to sample and try them."

DeepBar's VIP lounge will offer bottles of vodka completely encased in ice -- one of a few "surprises" in store for people visiting Deep Bar and Decibel. However, at this point, the owners aren't willing to divulge what other treats they have in store for their clientele.

"We have some great stuff planned, but for now we're going to keep people in suspense," says Deuster.



More Information ...
Decibel/DeepBar
1905 E. North Ave.
Milwaukee, WI 53202

5 comments about this article.
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SheMoves For some reason there always seems to be a hard time with the bouncers, they ...
speedi17 I went to decibel night club and got turned away because I had a visual tattoo ...
Gays Aren't Protected Mantra was a private establishment and was therefore allowed to discriminate ...
wampwamp07 This place sounds like it would be a really good time and I'm sure that a lot ...
scotty o Congrats Drew! The place looks and sounds great.