joelcooke: Live under a Tiger Woods billboard updating the situation... Nonstory or story?
about 44 minutes ago
rogermud: Billboard on way to SFO: 30G Nav system leaves Lexus ES lagging... it does? Can't even remember the make or model, just Lexus
about 2 hours ago
channelmpr: @NicDawes write your open letter on a billboard or your headline boards in the city perhaps?
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MaddyFresh: RT @IsItJustMeOr_RT: Is it just me or has Smokey the bear been hitting the gym? Saw a new billboard and homey is ripped. @ncsustash
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rufflescrip: The Glee Cast has 5 songs in the Billboard Hot 100! Awesome or what?
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Eventually, that "vine" billboard on I-94 will look like this. |  |
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 | By Jeff Sherman   OnMilwaukee.com Staff Writer E-mail author | Author bio More articles by Jeff Sherman |
| Published March 25, 2009 at 6:17 a.m. |
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My morning commute involves no highway miles, so I don't get to see the outdoor creative advertisting that lines the Interstate system on a regular basis. I do, of course, see plenty of transit shelters and smaller, poster-sized ads as I drive to work along city streets.
Today, though, I came into Downtown from Brookfield and saw for the first time the freeway "vine billboard" that many are talking about. The board is owned by Clear Channel Outdoor.
My sister mentioned it to me last week, so I did some research on the billboard that's seemingly "growing" on its location perched along eastbound Interstate 94 near Miller Park.
It seems, according to several advertising blogs and a mini Web site for the company, that the billboard, which the company calls an "outdoor spectacular," will eventually include tomatoes that are 5 feet tall and 13 feet in diameter; 140 feet of tomato vines; leaves that are 8 feet tall and 4 feet wide; and cans that are 16 feet tall by 12 feet wide.
The company that has purchased this creative outdoor advertising space? Red Gold (which recently was in area grocery stores giving away re-usable shopping bags, too).
Red Gold debuted the concept on a similar 3-D board near Downtown Columbus. Click here for details.
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12 comments about this article. Post a comment / write a review. |
Recent Talkbacks ...
Posted by DowntownRed on April 2, 2009 at 1:10 p.m. (report)
Clear Channel decided to get into these types of billboards after seeing the ones that Orange Barrel Media did in Columbus. Clear Channel's first one was in Columbus.
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Posted by mkelover on March 31, 2009 at 11:47 a.m. (report)
Not sure what you're talking about DowntownRed but the board in Columbus was a Clear Channel board as well. And Orange Barrel is only in 4 cities in the U.S. compared to Clear Channel's 49 cities. It's like comparing apples to "oranges!" Lol!
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Posted by DowntownRed on March 27, 2009 at 9:52 a.m. (report)
I think the billboard is really cool. Great exposure for a product and brand people don't think of much. The "vine" billboard is Clear Channel's response to other "large scale" billboards in Columbus from a company called Orange Barrel Media. They had been doing these types of billboards for several years. Just goes to show how people will get creative when someone else raises the bar.
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Posted by haaz on March 26, 2009 at 2:05 p.m. (report)
As I wrote on my blog, why buy canned tomatoes when you can grow your own? A friend of mine here in Milwaukee has started a good number of tomato seedlings. The transplant-ready plants available for purchase in late May. Its a cinch to transplant them, be it into a bucket or the ground or a raised bed. You can even do it in a hanging bucket, with the tomato growing upside down! With regular watering, they should do fine. http://haas414.wordpress.com/2009/03/25/why-buy-canned-tomatoes-when-you-can-grow-your-own/
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Posted by devidia on March 26, 2009 at 12:43 p.m. (report)
I liked the "ugly kids" billboard, too. And then they ruined it by having it linked with a Kohl's Dept. store ad or something like that. This one, for some reason, makes me hungry for tomatoes.
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