OnMilwaukee.com Media Kit

Demographics & Statistics

A little about our readers

Source: Reader Survey, July 2008

85% go online first for milwaukee info
77% do not subscribe to a daily newspaper
97% dine out at least once a week
62% have attended a performing arts event in the past three months
64% have attended a sporting event in the past three months
95% shop online

OMC Readership

Based off of our Jan. 08 – July 08 traffic. Includes all OMC properties.

Average daily readers: 32,000
Average monthly readers: 960,000
Monthly page views: 8.5 million

More Statistics

Gender

Male 45%
Female 55%

Marital Status

Single 32%
Married 48%
Divorced 5%
Committed relationship 13%

Age

18-24 7%
25-34 48%
35-44 26%
45-54 10%
55-64 8%
over 65 1%

Education

Vocational/Tech 3%
Some College 16%
College Graduate 54%
Graduate Studies 21%

Household Income

< $30,000 10%
$30-49,999 19%
$50-74,999 19%
$75-99,999 22%
$100-199,000 21%
$200,000+ 5%

Geographic

Within Metro Milwaukee 93%

Home Ownership

Own 64%
Rent 36%

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Reasons to Invest

— Loyal and engaged readers.
— Online media expertise.
— Inspired people working to build a better Milwaukee
— Innovative and effective advertising.
— A cooperative approach that you'll respect and enjoy.

“‘Local advertisers have naturally been slower than large national advertisers to embrace the Web as an ad medium,’ Borrell Associates President Colby Atwood said in an interview with Associated Cities. ‘The larger companies had the wherewithal to figure out how to do online advertising while many smaller businesses were still getting hooked up to the Internet.’”

—AssociatedCities.com
Dec. 13, 2007